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The Beginners Guide To An Agile SEO Approach

Author: Emulent Team Insights: Enterprise SEO Updated: May 18, 2023 Reading Time: 5 min

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Agile SEO is an approach to search engine optimization for in-house and SEO agency teams that utilizes agile methodologies, prioritizing flexibility, collaboration, and continuous improvement. Agile SEO focuses on adapting to changes in the search landscape quickly and efficiently and continuously refining and optimizing SEO strategies based on data and feedback.

Agile SEO involves breaking down SEO tasks into smaller, more manageable chunks and regularly testing and measuring the results to make data-driven decisions. It also involves close collaboration between SEO teams and other departments, such as content and development, to ensure that SEO is integrated into all aspects of a website.

Benefits of Agile SEO

There are several benefits to using an Agile SEO approach, including:

  1. Increased flexibility: This allows for quick adaptations and changes in SEO strategies, making responding to changes in the search landscape and user behavior easier.
  2. Greater collaboration: Agile SEO encourages collaboration between SEO teams and other departments, such as content and development, which can lead to more effective and integrated SEO strategies.
  3. Continuous improvement: Agile SEO emphasizes the importance of regularly testing and measuring results, which can lead to constant improvement and refinement of SEO strategies.
  4. Faster time-to-market: By breaking down SEO tasks into smaller, more manageable chunks, Agile SEO can help to speed up the time-to-market for SEO initiatives.
  5. Improved ROI: By continuously refining and optimizing SEO strategies based on data and feedback, Agile SEO can help improve SEO initiatives’ return on investment (ROI).

Team Members Needed To Implement An Agile SEO Strategy

Implementing Agile SEO requires a cross-functional team with various skills and expertise, including an SEO manager, content strategist, web developer, UX designer, analytics specialist, copywriter, and project manager. By working together collaboratively and adopting an Agile approach, this team can create a successful SEO strategy that drives more traffic and revenue from search engines.

Here are the team member roles that are typically involved in Agile SEO:

  1. SEO Manager: The SEO manager oversees the overall SEO strategy, manages the team, and ensures that SEO efforts are aligned with business goals.
  2. Content Strategist: The content strategist is responsible for developing a content strategy that aligns with the SEO strategy, targets the right keywords, and provides value to the target audience.
  3. Web Developer: The web developer is responsible for implementing technical SEO best practices, such as optimizing website speed, improving website structure, and ensuring the website is mobile-friendly.
  4. UX Designer: The UX designer is responsible for optimizing the user experience of the website, including the navigation, layout, and functionality.
  5. Analytics Specialist: The analytics specialist is responsible for tracking and measuring the results of SEO initiatives, analyzing data, and providing insights to inform the SEO strategy.
  6. Copywriter: The copywriter is responsible for creating high-quality, optimized content that targets the right keywords and provides value to the target audience.
  7. Project Manager: The project manager oversees the implementation of SEO initiatives, manages timelines and budgets, and ensures that all team members work together effectively.

Steps Involved In Creating An Agile SEO Strategy For Your Internal Teams

Agile SEO is an iterative search engine optimization approach involving several steps. Here are the steps involved in Agile SEO:

Develop a strategy

The first step in Agile SEO is to develop a plan that outlines the goals, target audience, keywords, and tactics. This strategy should be flexible and adaptable to changes in the search landscape and user behavior.

Break down tasks

Once the strategy is in place, the next step is to break down the SEO tasks into smaller, more manageable chunks that can be completed in short sprints or iterations. Again, these tasks should be prioritized based on their impact on SEO and business objectives.

Collaborate

One of the biggest challenges internal teams face is implementing a fully collaborative approach to digital marketing strategy.  Agile SEO emphasizes collaboration between SEO teams and other departments, such as content and development. This collaboration helps to ensure that SEO is integrated into all aspects of the website and that changes are implemented quickly and efficiently.

Test and measure

Testing and measuring the results of SEO initiatives is a critical part of Agile SEO. By regularly testing and measuring the results, businesses can make data-driven decisions and continuously improve and refine their SEO strategies.

Analyze and adjust

Businesses should analyze the data and adjust their SEO strategies based on the testing and measuring results. This involves being open to change and adapting to new information as it becomes available.

Repeat

The final step in Agile SEO is to repeat the process. By continuously iterating on the SEO strategy, testing and measuring the results, and analyzing and adjusting as needed, businesses can stay competitive and drive more traffic and revenue from search engines.

Why do Agile SEO Strategies Work

Agile SEO strategies work because they prioritize flexibility, collaboration, and continuous improvement, which are essential in today’s fast-paced digital landscape. Here are some reasons why Agile SEO strategies are effective:

  • Flexibility: Agile SEO strategies are designed to be flexible and adaptable to changing circumstances, such as changes in search algorithms or user behavior. This allows businesses to respond quickly to changes and adjust their SEO strategies.
  • Collaboration: Agile SEO strategies encourage collaboration between SEO teams and other departments, such as content and development, which can lead to more effective and integrated SEO strategies.
  • Continuous Improvement: Agile SEO strategies emphasize the importance of regularly testing and measuring results, which can lead to constant improvement and refinement of SEO strategies.
  • Focus on the customer: Agile SEO strategies focus on the customer’s needs rather than just search engines. By creating high-quality content and optimizing for user experience, businesses can improve their rankings and drive more traffic and revenue from search engines.
  • Better ROI: By continuously refining and optimizing SEO strategies based on data and feedback, Agile SEO can help improve SEO initiatives’ return on investment (ROI).

Overall, Agile SEO strategies work because they prioritize flexibility, collaboration, and continuous improvement, essential in today’s fast-changing digital landscape. By adopting an Agile SEO approach, businesses can stay competitive in search and drive more traffic and revenue from search engines.

The Emulent SEO team uses this approach to SEO when implementing strategies for our clients. Please reach out if you’d like help with this methodology within your organization.