Cosmetic Dentist Marketing Cheat Sheet Download

15 Strategies and Over 50 Ideas

A Cosmetic Dentistry practice focuses on improving the appearance of teeth—offering whitening, veneers, bonding, crowns, or smile makeovers. By emphasizing artful skill, patient comfort, and advanced techniques (like digital smile design), you’ll attract clients wanting a confident, bright smile. This cheat sheet covers ways to attract new cosmetic patients, highlight transformations, and provide a reassuring experience from consultation to final reveal.

Key Focus Areas

1. Aesthetic Expertise: Show “before & after” photos, highlight precision in shaping, color matching.
2. Comfort & Technology: Emphasize sedation options, digital scanners, 3D imaging for custom design.
3. Financing & Follow-Up: Provide payment plans, whitening touch-up deals, maintenance check-ups.