Audits & Research
Technical SEO Audit
Complete Website Audit
Competitive Research
Website Redesign SEO
Our full-service digital agency in Lansing delivers website design and marketing services for companies looking to elevate their brand, create seamless online experiences, and drive explosive growth in leads or sales.
The Lansing Digital Marketing Agency Brands Trust
A New Breed Of Digital Marketing Agency in Lansing, MI
We know there is so much more to Lansing than just the Michigan State Capitol, Potter Park Zoo, and R.E. Olds Transportation Museum. If your business is in or around REO Town, Old Town or Eastside, we are here to help you grow your business.
At Emulent, we’re dedicated to driving your Lansing business’s growth through holistic digital marketing—SEO, web design, PPC, and videography. Our team studies the local market, analyzes competitor strategies, and develops inventive tactics to strengthen customer relationships. Whether you’re just entering the scene or seeking new expansion opportunities, we craft data-focused solutions that elevate brand visibility, conversions, and loyalty. By intertwining creative design with measurable performance metrics, we position your Lansing brand for enduring success across diverse digital channels.
SEO Services for Lansing Businesses
20 years of going beyond the typical SEO agency.
Emulent propels your Lansing business forward with advanced SEO tactics. We prioritize local keyword alignment, technical audits, and user engagement improvements, ensuring a lasting digital edge in this competitive market.
Learn about our Lansing SEO Services
Local SEO for Lansing Brands
Helping businesses rank in the local search results and Google maps for over 2 decades.
Our local SEO approach spotlights your Lansing business in regional searches. By refining directory listings, promoting positive customer reviews, and integrating geo-targeted keywords, we capture nearby consumers.
Lansing Brand Videography Services
Access 15 years of Paid Search knowledge to optimize your campaign.
Emulent’s brand videography uncovers your Lansing business’s core narrative, merging cinematic storytelling with professional production. We highlight your authenticity, fostering trust and fostering deeper community roots.
Lansing Digital Marketing Services For Small Businesses
Access 15 years of digital marketing knowledge to grow your small business.
Emulent formulates affordable, high-impact campaigns for your Lansing small business. Through audience segmentation and cost management, we ensure marketing efforts are budget-friendly yet impactful.
Client Stories
Helping a 120+ location franchise increase their Google Maps listings by 32% and grow their local SEO traffic by 110%.
Emulent is the gold standard in search engine optimization. We had a 124% in organic blog reach, 263% increase in organic traffic, and 157% increase in product page traffic.
Zara Puckrin
Marketing Manager, Reprocell
We get great and consistent SEO results from using Emulent. We’ve increase leads by over 37%, and 110% increase in blog traffic.
Joey Glassco
CMO, Lubrizol CDMO
Within just a few short months of working with Bill, he was able to transform our online presence and increased our organic traffic by 138%.
Christine Romney
CEO, Larsen Billing
Outstanding experience with the Shopify website migration and long-term support. Bill’s expertise in SEO instantly saw our site traffic increase by +155%, sales grow by +673%, and search result rankings increase significantly and maintain a very high level.
Chris
GM, IND Distribution
Bill has been great. We’ve seen a 120% increase in traffic to product pages, and 72% increase in organic reach.
Sarah
Marketing Director
I’m thankful to have found Emulent. We’ve increase organic leads by over 40%.
Janice
Marketing Manager, UCFS
A month post-launch, we increased traffic by 7% and demo requests by 50%.
Senior Product Manager
LLamasoft, Inc.
FAQs About Our Digital Marketing Services For Lansing Businesses
How quickly can we expect to see tangible improvements in search rankings and traffic for your Lansing business?
Typically, Lansing brands notice meaningful gains within three to six months, although persistent SEO helps secure continued upward trajectory.
How do we measure and track the return on our SEO investment for your Lansing business?
Emulent identifies KPI milestones—like lead volume and sales—to evaluate how your Lansing SEO efforts translate into tangible benefits.
Which on-page and off-page tactics will be used to improve our search visibility for your Lansing business?
We refine site metadata, content, and backlinks while harnessing local citations, ensuring your Lansing brand gains stronger relevance and authority.
How will technical SEO elements be addressed for your Lansing business?
We audit your Lansing website’s speed, mobile optimization, and schema markup, resolving issues that impact both search engine and user experiences.
How often should our SEO strategy be reviewed or updated to stay competitive for your Lansing business?
Quarterly updates let Lansing companies pivot quickly if algorithms shift or new market challenges arise.
How do we ensure the new design is user-friendly across all devices for your Lansing business?
Emulent verifies your Lansing site’s performance on multiple screen sizes, guaranteeing easy navigation and swift loading times for every visitor.
What strategies in the design will help boost conversions and lead generation for your Lansing business?
We integrate clear CTAs, trust elements, and streamlined pathways, prompting Lansing audiences to take valuable next steps.
How do we balance a visually appealing design with fast loading times and SEO best practices for your Lansing business?
Our approach merges image compression, clean coding, and caching strategies, maintaining robust search visibility without sacrificing aesthetics.
How will third-party integrations be incorporated for your Lansing business?
We embed payment gateways, marketing tools, and CRMs into your Lansing site, ensuring seamless functionality and preserving a fluid user experience.
Which metrics will we track to measure success post-launch for your Lansing business?
We monitor conversions, engagement, and user flow, refining your Lansing campaigns to sustain performance over time.
What is the recommended starting budget, and how do we determine an optimal spend for your Lansing business?
By analyzing local competition, organizational objectives, and real-time data, Emulent calibrates budgets to achieve maximum ROI in Lansing.
How will we measure success and calculate the ROI for our PPC campaigns for your Lansing business?
We compare ad costs against new leads, sales, and revenue, establishing how effectively PPC drives returns for your Lansing brand.
Which platforms are most suitable for our target audience in Lansing?
We factor in Lansing demographics, often suggesting Google Ads, Facebook, Instagram, or LinkedIn based on audience size and behavior.
What targeting and ad strategies will be used to reach qualified prospects for your Lansing business?
Emulent applies geo-targeting, demographic filters, and retargeting efforts to hook Lansing consumers ready to engage with your products.
How do we continuously optimize campaigns to maintain or improve performance over time for your Lansing business?
We rely on systematic analytics checks, A/B testing, and bid adjustments, ensuring each Lansing campaign remains flexible and impactful.
What core message or story do we want the brand video to convey to our audience for your Lansing business?
We aim to highlight your Lansing identity, culture, and real customer benefits, nurturing strong emotional resonance with viewers.
What is the overall budget, and how do we estimate the ROI from video content for your Lansing business?
We consider production scope, platforms, and measurable results—like engagement or leads—to gauge how your Lansing video investment pays off.
How will the video align with our broader branding and marketing goals for your Lansing business?
Emulent synchronizes Lansing brand visuals, messaging, and positioning to cement consistency across all marketing channels.
What is the production timeline, and which stakeholders are involved at each stage for your Lansing business?
We outline planning, filming, and edits, collaborating with Lansing owners or teams to ensure alignment and timely execution.
How and where will we distribute or promote the video for maximum impact for your Lansing business?
We broadcast your Lansing videos via social platforms, site embeds, and search-friendly postings, broadening local visibility effectively.