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Emulent Marketing

Website Content Strategy and Creation Services

We help B2B brands grow by developing data-driven content marketing strategies that increase organic traffic, generate qualified leads, and deliver measurable ROI.

Content Strategy
Content Creation

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Emulent Marketing Proejct Altus Medical Equipment Emulent
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Emulent Marketing Proejct Larsen Billing Emulent
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Our content strategy consultants help businesses adopt a brand-as-publisher approach and build a content engine to compete in Google and AI search. Our content strategy and creation agency believes the right content ignites conversations, inspires action, and drives business success.

Content Strategy Challenges We Solve

A content strategy is your blueprint for creating, delivering, organizing, optimizing, governing, and measuring useful and valuable content across your website and digital marketing channels.

Our content strategy services address the most common roadblocks that prevent your content marketing from reaching its full potential. These include:

My content isn’t generating leads or driving conversions – Traffic comes in, but doesn’t convert because the content isn’t aligned with search intent or buyer journey stages

I don’t know why my content isn’t ranking – Without keyword research, competitive analysis, and topic cluster architecture, content struggles to gain SERP and AI search visibility

We’re creating content, but organic traffic is flat – You can publish as much content as you want, but it won’t drive results without targeting the right keywords and topics

Our content doesn’t earn backlinks or get shared – Content lacks the depth, originality, or utility that drives natural link building and social amplification

We have no editorial calendar or content workflow – Content production is reactive instead of strategic, leading to gaps and inconsistencies

Our content isn’t aligned with sales – Marketing creates content that sales can’t use because it doesn’t address real buyer questions and objections

We don’t know how to measure content performance – Without analytics and KPIs, it’s impossible to know what’s working and what to improve

Our information architecture is a mess – Content is buried, cannibalized, or organized in ways that confuse both users and search engines

We need to optimize for AI search – Generative Engine Optimization (GEO) requires different strategies than traditional content strategy

If these challenges sound familiar, our content strategy services can help you transform content from a money pit to a revenue driver.

Need Help? Contact Us Today.

Emulent Marketing Proejct Larsen Billing Emulent

Delivering Results for a Medical Billing Company After Years of Failed Vendors

Description: Larsen Billing is a medical billing services company that helps healthcare providers optimize their revenue cycle management. They provide comprehensive billing, coding, and practice management services to medical practices, helping them maximize reimbursements and reduce administrative burden.

Industry: Medical Billing Services

Type: B2B Services

Challenge: Larsen Billing had experienced multiple failed website and SEO projects over the years with other vendors. They were struggling to generate the organic traffic and qualified leads they needed to grow their medical billing business. The CEO was determined to find a partner who could actually deliver results.

Approach: Emulent developed a comprehensive SEO and content strategy that included:

  • We completely transformed their online presence with a website and SEO strategy that finally generated consistent leads.
  • We created weekly content through structured interviews with leadership, turning their expertise into search-optimized articles.
  • We optimized for high-quality lead generation, focusing on keywords that attracted medical practices ready to switch billing providers.
  • We maintained ongoing communication and adjusted strategy based on which content drove the most qualified inquiries.
  • We integrated as a trusted team member, attending meetings and collaborating as if we were part of their staff.

Within just a few short months of working with Bill, he was able to transform our online presence and increased our organic traffic by 138%.

After many failed website / SEO projects over the years, I was determined to find someone who could actually deliver and bring us the traffic we needed. Bill is that person, and within just a few short months of working with him, he was able to transform our online presence. We started seeing high-quality leads a few weeks after our new site launched, translating into more meetings and new clients.

Bill provided us with a wonderful copywriter, Evan, who meets with one of our leadership team for a 30-minute interview, resulting in a powerful article being added to our blog each week. Bill is attentive to our needs; we communicate every week. He is a trusted member of our team and very invested in our success. Now we are scrambling to keep up with the growth, which is exactly the problem I was hoping for!

Christine Romney

Owner, Larsen Medical Billing

138%+
Organic Traffic
View More Client Stories

Our Content Strategy Process

Our objective is to create a holistic strategy that aligns brand building with user intent and keyword value to increase web traffic, leads, and sales.

Discovery & Research

Every successful content strategy begins with a deep understanding of our clients’ goals. We immerse ourselves in your business, audience, and competitive landscape to build the foundation for strategic decisions.

  • Business Goal Alignment – We meet with leadership to understand revenue targets, growth objectives, and how content should support business outcomes
  • Stakeholder Interviews – In-depth conversations with sales, customer success, and product teams to gather insights about customer pain points and winning messaging
  • Audience Research – Development of detailed buyer personas based on real customer data, interviews, and behavioral analysis
  • Competitive Analysis – We take a deep dive into competitor content strategies, keyword rankings, content gaps, and opportunities for differentiation
  • Keyword Research – Comprehensive keyword discovery identifying high-value opportunities based on search volume, intent, and competition

Audit & Analysis

Before we can execute a winning content strategy, we need to understand where you are today. Our comprehensive audit reveals what’s working, what’s not, and where the biggest opportunities lie.

  • Content Inventory – Complete cataloging of all existing content assets across your website, including pages, posts, downloads, and media
  • Performance Analysis – Deep dive into traffic, engagement, and conversion metrics using Google Analytics to identify top performers and underperformers
  • SEO Health Check – Technical SEO audit examining rankings, backlink profile, site structure, page speed, and indexation issues
  • Content Quality Assessment – Manual review of content quality, accuracy, brand alignment, and user value across key pages and content types
  • Information Architecture Review – Evaluation of site structure, navigation, internal linking, and content organization for user and search engine optimization

Strategy & Creation

This is where insights become action. We synthesize everything we’ve learned into a comprehensive content strategy that aligns with your business goals and outpaces competitors.

  • Topic Cluster Architecture – Design of pillar-cluster content structure that establishes topical authority and creates clear pathways for users and both traditional and AI search engines
  • Content Pillar Strategy – Identification and prioritization of core themes that align with business goals, audience needs, and keyword opportunities
  • Keyword-to-Page Mapping – Strategic assignment of target keywords to existing and planned content, eliminating cannibalization and maximizing coverage
  • Editorial Calendar – Development of a publishing schedule with topics, formats, owners, and deadlines aligned to seasonal trends and business priorities
  • Governance Framework – Establishment of workflows, style guides, approval processes, and roles for consistent, efficient content operations
  • Analytics & Reporting Strategy – Definition of KPIs, reporting cadence, and success metrics tied directly to business objectives

Implementation

Strategy without execution is just a document. We provide hands-on support to bring your content strategy to life with quality, consistency, and measurable impact.

  • Content Brief Development – Detailed briefs for each content piece, including SEO requirements, audience targeting, key messaging, and competitive differentiation
  • Content Creation – Writing, design, and production of high-quality content including articles, white papers, case studies, and landing pages
  • SEO Optimization – On-page optimization including titles, meta descriptions, headers, internal links, schema markup, and content structure
  • Quality Assurance – Rigorous review process ensuring accuracy, brand alignment, SEO compliance, and editorial quality before publication
  • Launch Coordination – Publication scheduling, distribution planning, and initial promotion to maximize content visibility and engagement

Ongoing Optimizations

Content strategy isn’t just a one-time project; it’s an ongoing discipline. We continuously monitor, analyze, and optimize to ensure your content engine continues to improve.

  • Performance Monitoring – Continuous tracking of traffic, rankings, engagement, and conversions across all content with real-time dashboards
  • Content Refresh Recommendations – Identification of content that needs updating due to performance decline, outdated information, or new opportunities
  • Strategy Refinement – Adjustment of priorities, topics, and approaches based on performance data, market changes, and business evolution
  • Quarterly Business Reviews – Strategic discussions with stakeholders reviewing content performance, business impact, and future opportunities
  • Competitive Monitoring – Ongoing tracking of competitor content, new market entrants, and emerging content opportunities
Content Creation Process Emulent

Content Creation Services That Build Brands

After over 20 years of fueling growth for local and enterprise brands, we know that success isn’t about producing more content, but providing more value with the content you produce.

Our content creation team produces high-quality content that engages audiences and drives results, including:

  • Thought-leadership Articles and Interviews: We create well-researched, insightful blog posts and interviews that attract new visitors to your website, establish credibility, and encourage repeat engagement. Our interview-based approach extracts unique insights from your team that no competitor can replicate.
  • B2B and PDP Website Content: We create compelling website content that reflects your brand’s personality, communicates your unique value proposition, and drives visitors to take action. From service pages to product descriptions, every word is crafted for clarity, persuasion, SEO, and AI search visibility.
  • Infographics: Visual content earns more shares, links, and engagement than text alone. We create stunning infographics, data visualizations, and visual assets that communicate complex information in digestible, shareable formats.
  • Case Studies: Nothing builds trust like proof. We create compelling case studies that showcase your customer successes, demonstrate ROI, and provide the social proof prospects need to make purchasing decisions. Our case studies are designed for both digital and sales enablement use.
  • Ebooks and White Papers: We create in-depth eBooks and white papers that position your brand as a thought leader, capture leads, and nurture prospects through the buyer journey. From research and writing to design and production, we handle the entire process.
  • Brand Videos and Strategy: Visual content is incredibly impactful, and there’s no better way to deliver it than through video. We offer comprehensive video content creation services, including story mining, scripting, production, and editing, to bring your brand story to life.
Emulent Marketing Proejct Ucfs New Emulent

Driving Organic Lead Growth for a Financial Services Partner

Description: UCFS is a financial services company providing lending solutions and support services to businesses and consumers. They partner with organizations to deliver reliable financial products that help their clients achieve their goals.

Industry: Financial Services / Lending

Type: B2B Financial Services

Challenge: UCFS needed a digital partner who could support their website and drive measurable SEO results. They were looking for a team that could provide excellent guidance while delivering tangible improvements in organic lead generation.

Approach: Emulent partnered with UCFS to develop and execute a comprehensive website and SEO strategy:

  • We provided strategic guidance on website optimization to improve user experience and conversion rates.
  • We developed an SEO initiative focused on driving qualified organic traffic to their key service pages.
  • We optimized content to target high-intent keywords relevant to their financial services offerings.
  • We delivered consistent work product that aligned with their business objectives and marketing goals.

I’m thankful to have found Emulent. We’ve increase organic leads by over 40%.

I’m thankful to have found Emulent as our company’s partner to support our website and SEO initiative. Excellent guidance and work product!

Janice

Marketing Manager, UCFS

40%+
Organic Leads From Google
View More Client Stories

Our Content Creation Process

Our B2B and B2C processes are collaborative, transparent, and tailored to your needs to create value-driven content.

Discovery & Audience Insight

We interview stakeholders, audit analytics, and map out audience pain points to define clear content objectives.

  • Stakeholder interviews
  • Analytics deep-dive
  • Audience pain-point mapping
  • Content objective definition

Strategy & Topic Modeling

Using keyword research and funnel mapping, we balance TOFU, MOFU, and BOFU topics to ensure full-journey coverage.

  • Keyword research
  • Funnel stage mapping
  • Topic prioritization
  • Content gap analysis

Creator Alignment

Local writers, designers, and video producers turn the roadmap into detailed briefs, scripts, and storyboards.

  • Writer matching
  • Design briefing
  • Storyboard creation
  • Resource allocation

Production & SEO Optimization

Drafts are refined for readability, search intent, and brand tone before being sent for final review.

  • Content drafting
  • SEO optimization
  • Brand voice alignment
  • Quality assurance

Performance Tracking & Iteration

Our post-launch dashboards and analytics monitor engagement, rankings, and impact on target goals.

  • Performance dashboards
  • Ranking monitoring
  • Engagement analysis
  • Continuous optimization

Content Strategy Stats

  1. Content marketing costs 62% less than traditional marketing while generating 3x more leads.
  2. Businesses that blog get 55% more website visitors than those that don’t.
  3. In 2024, the content marketing industry is estimated to be worth $600 billion.
  4. Content marketing revenue is expected to reach $107 billion by 2026.
  5. Interactive content witnessed 52.6% higher engagement than static content.
  6. Buyers spend 8.5 minutes viewing static content vs 13 minutes for interactive content.
  7. 89% of marketers say they use generative AI tools.
  8. 87% of B2B marketers achieved brand awareness through content marketing.
  9. 74% of B2B marketers generate demand/leads using content marketing.
  10. 49% of B2B marketers say content marketing is their most effective revenue channel.
  11. Videos are tied with case studies at 53% for best B2B content results.
  12. ROI from SEO can be as high as 12.2 times the marketing spend.
  13. Almost 50% of buyers read company blogs when evaluating purchases.
  14. Search engines are the #1 source of brand discovery and research.
  15. 68% of businesses see higher content marketing ROI after adding AI.
  16. Short-form video is the most leveraged media format in content strategies.

Sources: Content Marketing Institute, DemandMetric, DemandSage, Digital Report, Statista

Need Help? Contact Us Today.