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Emulent Marketing

Pharmaceutical and Life Sciences Marketing Services

Our pharmaceutical and life sciences marketing agency has helped many businesses within multiple sectors of the pharmaceutical industry build their online brand with a custom user-focused website, and increase traffic and leads from Google utilizing white hat SEO strategies.

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Pharmaceutical Brands 1@3X 100 Emulent
Emulent Marketing Proejct Reprocell E1722360186544 Emulent
Agno Emulent
Emulent Marketing Proejct Lubrizol Emulent
Emulent Marketing Proejct Altus Medical Equipment Emulent
Emulent Marketing Proejct Camargo Project Emulent
Premier Research Emulent

Our pharmaceutical and life sciences marketing agency thinks differently about SEO and website design for pharmaceutical companies, biopharma, diagnostics or device trial companies that helps drive more traffic and increase brand and product awareness.

Marketing Challenges We Help Pharmaceutical Brands Solve

What our pharmaceutical and life sciences marketing agency realized, is whether you are one of the top 10 Pharma Companies  such as Pfizer, GlaxoSmithKline, Novartis, Merck & Co., Eli Lilly, Bristol-Myers Squibb; a smaller drug research company trying to earn market share; or a company that does biopharma, diagnostics and device trials, the challenges are consistent. Doing life sciences marketing correctly can solve many of the challenges the industry faces, such as:

Content regulations vary by region and therapeutic area. We adapt strategies for FDA, EMA, and regional requirements, customizing content for global and local markets.

We can’t effectively reach HCPs digitally. We develop omnichannel HCP engagement strategies combining digital advertising, email marketing, webinars, and programmatic targeting to reach healthcare professionals where they consume information.

Our patient engagement is limited. We create compliant patient awareness campaigns, disease education content, and DTC strategies that reach patients while maintaining regulatory compliance.

Our digital presence doesn’t generate leads. We implement pharmaceutical SEO, PPC, and content marketing strategies that drive qualified lead generation while maintaining compliance.

Our website doesn’t convert visitors. We design and optimize pharmaceutical websites with compliant landing pages, clear navigation, and conversion optimization that turns traffic into leads.

We can’t measure marketing ROI. We implement analytics, tracking, and KPI dashboards that demonstrate marketing impact within the constraints of regulated campaign measurement.

We need to differentiate in a crowded therapeutic area. We develop brand strategy and positioning that differentiates your product or service based on meaningful, defensible claims.

We’re launching a new product/indication. We plan and execute commercial launch and product launch campaigns with phased messaging, channel activation, and market preparation.

Our brand story isn’t resonating with scientific audiences. We craft scientific content and technical messaging that speaks credibly to researchers, clinicians, and technical buyers.

Need Help? Contact Us Today.

Emulent Marketing Proejct Reprocell E1722360186544 Emulent

Growing a Global CMO’s Brand

Reprocell is a global contract manufacturing organization (CMO) based in the UK with a wide range of services including tissue engineering and stem cell services. They wanted to break into the US market and increase visibility for their products and services.

The Challenge:

  • Limited US market visibility
  • Complex scientific products requiring technical content
  • Need to reach researchers, scientists, and pharmaceutical buyers
  • Competitive market with established players

Our Approach:

  • Comprehensive SEO audit and keyword strategy for scientific terms
  • Technical content development optimized for both search and scientific credibility
  • Product page optimization for commercial intent keywords
  • Blog content strategy targeting research and industry topics
124%+
Blog Traffic
263%+
Organic Reach
157%+
Product Traffic

Emulent sets the gold standard for search‑engine optimization. Under their guidance, our organic blog reach climbed 124%, total organic sessions jumped 263%, and product‑page traffic soared 157%. Bill’s deep technical expertise – paired with his gift for explaining complex concepts to any audience – has been invaluable. If you want to accelerate organic growth, look no further.

Zara Puckrin

Marketing Manager, Reprocell

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Pharmaceutical Brands_3@3X-100

Industries We Serve

  • Pharmaceutical Companies: Big pharma, specialty pharma, generics manufacturers
  • Biotechnology: Therapeutics, diagnostics, research tools, gene therapy
  • Biopharma: Emerging biopharma, biologics, biosimilars
  • Medical Device: Diagnostics, surgical devices, imaging, digital health
  • CROs (Contract Research Organizations): Clinical trials, research services
  • CMOs/CDMOs: Manufacturing, formulation, supply chain
  • Life Sciences Tools & Services: Laboratory equipment, reagents, instrumentation

Pharma and Life Sciences SEO & Organic Search

Organic search remains the foundation of digital visibility for life sciences companies. Our pharma and life sciences SEO services improve your rankings for commercial and scientific search terms while maintaining compliance.

Technical SEO

  • Site architecture optimization for complex pharma and life sciences websites
  • Multi-site and microsite SEO strategy for therapeutic areas and products
  • Mobile optimization and Core Web Vitals improvement
  • Schema markup for medical and pharma content
  • International SEO for global pharma and life sciences brands

Content SEO

  • Keyword research for pharma and scientific terms
  • Medical content optimization that balances SEO with compliance
  • Therapeutic area content strategy
  • Pipeline and clinical trial content optimization
  • Scientific publication and research content SEO

AI SEO

  • AI search optimization for ChatGPT, Perplexity, and Google AI Overviews
  • Structured data and entity optimization for AI comprehension
  • Content strategy for AI-generated search results
  • Brand visibility monitoring across AI platforms
  • Answer engine optimization for life sciences queries

*Please note, we don’t work with online pharmacies or overseas re-sellers.

Pharmaceutical Brands Services Emulent
Pharmaceutical Brands Services Emulent

Pharma and Life Sciences Website Design & Development

Your website is often the first touchpoint for HCPs, patients, and partners. Our pharma and life sciences website design services create compliant, conversion-focused digital experiences.

Website Strategy & Design

  • User experience design for scientific audiences
  • Information architecture for complex product portfolios
  • Multi-audience website design (HCP, patient, investor, partner)
  • Mobile-responsive design for on-the-go access

Website Development

  • CMS implementation (WordPress, Hubspot, etc.)
  • Veeva PromoMats and Vault integration
  • Accessibility compliance (WCAG, ADA)
  • Performance optimization

Conversion Optimization

  • Landing page design and testing
  • Form optimization and lead capture
  • A/B testing within compliance constraints
  • Analytics and tracking implementation

*Please note, we don’t work with online pharmacies or overseas re-sellers.

Patient Marketing & Disease Awareness

Patient engagement and disease awareness campaigns require careful compliance navigation. We develop DTC and patient marketing strategies that educate and engage while maintaining regulatory compliance.

Patient Awareness Campaigns

  • Disease awareness and unbranded education campaigns
  • Branded patient marketing (where permitted)
  • Patient journey mapping and content strategy
  • Caregiver engagement programs

Patient Digital Marketing

  • Patient-focused SEO and content marketing
  • Social media engagement for patient communities
  • Patient portal and resource development
  • Email nurture programs for patient education

Compliance-First Approach

  • Fair balance and risk disclosure integration
  • ISI (Important Safety Information) presentation
  • Patient-appropriate language and health literacy
  • Regional compliance adaptation

*Please note, we don’t work with online pharmacies or overseas re-sellers.

Pharmaceutical Brands Services Emulent
Pharmaceutical Brands Services Emulent

Content Marketing & Thought Leadership

Content establishes authority and drives organic engagement. Our life sciences content marketing positions your company as a trusted source of scientific and industry insight.

Content Strategy

  • Content audits and gap analysis
  • Editorial calendar development aligned with MLR timelines
  • Therapeutic area content planning
  • Modular content strategies for reuse and efficiency

Content Creation

  • Scientific and technical writing
  • White papers and research reports
  • Case studies and customer stories
  • Blog content and industry insights
  • Video and multimedia content

Thought Leadership

  • Executive positioning and byline programs
  • Conference and trade show content
  • Webinar development and promotion
  • Podcast strategy and production

*Please note, we don’t work with online pharmacies or overseas re-sellers.

HCP Marketing & Omnichannel Engagement

Healthcare professionals are the primary audience for most pharma and life sciences marketing. Our HCP marketing strategies reach physicians, nurses, pharmacists, and other healthcare professionals through integrated omnichannel campaigns.

Digital HCP Engagement

  • Programmatic advertising targeting HCPs by specialty, prescribing behavior, and geography
  • Endemic and non-endemic digital advertising
  • Email marketing to opted-in HCP audiences
  • Social media strategies for LinkedIn, Doximity, and medical communities
  • Webinar and virtual event promotion

Omnichannel Strategy

  • Integration of digital and field force touchpoints
  • Personalized content journeys based on HCP preferences
  • Channel orchestration across email, web, social, and in-person
  • Engagement tracking and optimization

Scientific & Medical Content

  • Medical education content development
  • MOA (mechanism of action) content and visualizations
  • Clinical data presentation and communication
  • KOL engagement and thought leadership programs
  • Peer-to-peer education support

*Please note, we don’t work with online pharmacies or overseas re-sellers.

Pharmaceutical Brands Services Emulent
Pharmaceutical Brands Services Emulent

PPC & Paid Media for Life Sciences

Paid search and digital advertising accelerate visibility for pharma and life sciences companies. Our PPC and paid media services drive qualified traffic and leads while maintaining compliance.

Search Advertising

  • Google Ads for pharma and life sciences keywords
  • Bing Ads for healthcare audiences
  • Compliance-reviewed ad copy development
  • Landing page optimization for conversion

Display & Programmatic

  • Programmatic display advertising
  • Endemic advertising on medical publications
  • Retargeting campaigns for engaged audiences
  • Account-based marketing (ABM) for enterprise accounts

Social Media Advertising

  • LinkedIn advertising for B2B life sciences
  • Facebook and Instagram for patient audiences (where compliant)
  • Medical community targeting

*Please note, we don’t work with online pharmacies or overseas re-sellers.

Analytics, Reporting & Marketing Technology

Data-driven marketing requires robust measurement. Our analytics and marketing technology services ensure you understand what’s working and can demonstrate ROI.

Analytics & Measurement

  • KPI definition and dashboard development
  • Campaign performance tracking
  • Attribution modeling within compliance constraints
  • Competitive benchmarking

Marketing Technology

  • Marketing automation implementation
  • CRM integration (Salesforce, Veeva, HubSpot)
  • Lead scoring and routing
  • Email marketing platform optimization

*Please note, we don’t work with online pharmacies or overseas re-sellers.

Pharmaceutical Brands Services Emulent

Our Pharma and Life Sciences Marketing Process

Discovery & Compliance Alignment

Understand your products, audiences, regulatory constraints, and commercial goals.

  • Stakeholder interviews with marketing, medical affairs, regulatory
  • MLR process understanding and timeline mapping
  • Competitive and market analysis
  • Current digital presence audit
  • Audience research (HCP, patient, partner)

Deliverables: Situation analysis, compliance parameters, strategic recommendations

Strategy Development

Create a compliant digital marketing strategy aligned with commercial objectives.

  • Brand positioning and messaging framework
  • Channel strategy and prioritization
  • Content strategy aligned with MLR timelines
  • KPI definition and measurement plan
  • Budget allocation and timeline development

Deliverables: Marketing strategy document, content calendar, measurement framework

Content & Asset Development

Create compliant marketing assets ready for MLR review.

  • Website design and development
  • Content creation (web, email, social, advertising)
  • Creative development for campaigns
  • Landing page design
  • MLR submission and revision management

Deliverables: Approved website, content assets, campaign creative

Campaign Activation

Launch marketing campaigns across channels.

  • SEO implementation and optimization
  • PPC campaign launch
  • Email marketing activation
  • Social media campaign deployment
  • Analytics and tracking verification

Deliverables: Live campaigns, initial performance data

Optimization & Ongoing Management (Ongoing)

Continuously improve performance and adapt to market changes.

  • Performance monitoring and reporting
  • A/B testing and optimization
  • Content refresh and expansion
  • New campaign development
  • Quarterly strategy reviews

Deliverables: Monthly reports, optimization recommendations, quarterly reviews

Faqs Emulent Emulent

Pharmaceutical Digital Marketing FAQs

Do you support pharma brands with strict MLR review processes?

Yes. We understand that Medical, Legal, and Regulatory (MLR) review is essential for pharmaceutical marketing compliance. We plan timelines around your approval process, prepare content in stages for review, and build revision cycles into project schedules. Our experience with FDA regulations, fair balance requirements, and promotional review ensures content is ready for MLR review the first time.

How do you measure performance in regulated campaigns?

We track the metrics that are measurable within compliance constraints, including:

  • Website traffic and engagement
  • Form submissions and lead generation
  • Email open and click rates
  • Ad impressions and click-through rates
  • Search rankings for target keywords
  • Content engagement

We build custom dashboards and KPI reporting that demonstrate marketing ROI while respecting the limitations of regulated campaign measurement.

Can you support product launches and ongoing programs?

Yes. We support the full product lifecycle:

  • Pre-launch positioning and awareness building
  • Launch execution across HCP and patient audiences
  • Ongoing optimization and lifecycle marketing

We plan launch sequences with phased messaging, coordinate multi-channel activation, and transition seamlessly into always-on marketing programs.

Do you work with biotech startups or only large pharma?

We work with life sciences companies at all stages, from early-stage biotech with pipeline products to established pharmaceutical companies with commercial portfolios. Our services scale to match your needs—whether you need comprehensive marketing support or targeted assistance with specific initiatives like website development or SEO.

How do you handle global and regional marketing differences?

We adapt strategies for regional requirements including FDA (US), EMA (Europe), and other regulatory bodies. Content can be developed for global use with regional adaptations, or we can support region-specific campaigns. We understand that promotional regulations, channel preferences, and healthcare systems vary by market.

Can you integrate with our existing marketing technology?

Yes. We work with pharmaceutical marketing technology platforms. We can implement new technology or optimize your existing stack for better performance.