Local SEO and Google Maps Optimization Services

Our local SEO agency team has over a decade of executing successful local SEO and Google Maps SEO campaigns that help businesses reach local customers.

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Emulent Marketing Proejct Devooght House Lifters Emulent

Stop buying cheap local SEO packages that promise rankings but hurt your business. Our local SEO agency helps you focus on the strategies that build your local brand instead of only focusing on Google rankings; when you do this, beating your competition within the local search results becomes easier.

Local SEO Challenges We Solve

Our local SEO specialists execute Google Business Profile optimization, local citation building, review management, and local link building to rank your website in the local map pack and organic search results.

Common challenges we help businesses overcome:

Invisible in the local pack — Your business doesn’t appear in Google’s 3-pack map results for relevant “near me” searches
Inconsistent business information — NAP (Name, Address, Phone) inconsistencies across directories confuse search engines and customers
Few or negative reviews — Competitors have more reviews with higher ratings, making them the obvious choice
Declining local rankings — Algorithm updates or competitor activity has pushed you down in local search results
Low conversion rates — You get traffic but visitors don’t convert into phone calls, form submissions, or store visits
No local content strategy — Your website lacks location pages, local keywords, and geo-targeted content
Unoptimized Google Business Profile — Missing photos, incomplete information, and no posts reduce your visibility
Poor mobile experience — Your site isn’t optimized for the mobile devices most local searchers use
No review generation system — Reviews trickle in randomly instead of consistently building your reputation
Can’t track local SEO ROI — You don’t know which local marketing efforts drive actual revenue

If these challenges sound familiar, our local SEO services can help you dominate local search and turn nearby searchers into loyal customers.

Need Help? Contact Us Today.

What Is Local SEO?

Local SEO (Local Search Engine Optimization) is the process of optimizing your online presence to attract more customers from relevant local searches on Google and other search engines.

When someone searches “plumber near me” or “best coffee shop in [city],” Google uses local ranking factors to determine which businesses appear in the local pack (the map section with 3 business listings) and local organic results.

Google’s Three Local Ranking Factors:

Relevance— How well your business profile matches the search query
Distance/Proximity— How close your business is to the searcher
Prominence— How well-known and trusted your business is online

Our Local SEO approach to your Google Maps SEO

The team of experts at our local SEO agency helps local companies build their brand in the local community and overcome many challenges small and local businesses face by helping them manage their local SEO.

Our Local SEO process includes:

1. Business Goal Review
2. Measurement Strategy
3. Technical SEO Audit
4. Website Design Audit
5. Local Listings Audit

6. Local Content Audit
7. Local Competitive Audit
8. Link and Citation Audit
9. SEO Report and Plan
10. Monthly Consulting

Our Local SEO Services

We provide comprehensive local search optimization services designed to improve your visibility in the local pack, drive more qualified leads, and increase your ROI from local search.

Google Business Profile Optimization

Complete profile setup and verification
Business category and attribute optimization
Service and product listings
Photo and video optimization with geotagging
Google Posts for promotions and events
Q&A monitoring and management
Profile monitoring and spam protection

Local On-Page SEO

Local keyword research and targeting
Title tags with geo-modifiers
Local business schema markup
NAP placement optimization
Embedded Google Maps
Mobile optimization
Click-to-call functionality

Local Citation Building & Management

Audit of existing citations for accuracy
NAP consistency correction
40+ high-value directory submissions
Industry-specific directory submissions
Data aggregator submissions
Ongoing citation monitoring
Duplicate listing suppression

Location Page Development

Individual pages for each location
Unique, locally-relevant content
Location-specific testimonials
Area-specific service descriptions
Embedded maps and schema markup
Conversion-optimized CTAs
Scalable multi-location strategies

Review Generation & Management

Review acquisition strategy
Automated review request systems
Multi-platform review monitoring
Review response templates
Negative review response strategy
Reputation monitoring and alerts
Competitor review analysis

Local Link Building

Local business association links
Chamber of commerce links
Local news and media outreach
Guest posting on local blogs
Sponsorship opportunities
Competitor backlink analysis
Community involvement links

What you can expect from our local SEO services

Local SEO optimizes a business’s online presence in local search results. Investing in local SEO delivers measurable business results:

Appear in Google’s local 3-pack for relevant searches
Rank higher in Google Maps results
Show up for “near me” and geo-modified searches
More phone calls and direction requests
Higher conversion rates from local search traffic
Lower cost per lead compared to paid advertising
More positive reviews build trust
Outrank competitors in local search results
Increased foot traffic into your business

Growing a Local House Lifter in Multiple Markets

DeVooght House Lifters is a local house lifter in Wisconsin and North Carolina. We helped them move their website off an obscure content management system over to WordPress and optimize it for search engines. We then consistently created local content targeting key topics within their industry that home owners and businesses would be searching for.

Challenge:

DeVooght House Lifters, a specialized house lifting company serving Wisconsin and North Carolina, needed to migrate their website from an obscure CMS to a modern platform and improve their visibility in local search results.

Solution:

We migrated their website to WordPress, optimized it for search engines, and consistently created local content targeting key topics homeowners and businesses search for—foundation repair, house lifting, flood protection, and related services.

120%+

Qualified Leads

200%+

Google Traffic

220%+

Organic Reach

Bill and the team are extremely responsive and easy to work with. They made the website redesign process easy and have measurably improved our company’s online presence. We have seen a 120% increase in qualified leads, and a 200% increase in Google organic traffic.

Deanna DeVooght

Owner, DeVooght House Lifters

View More Client Stories

Local SEO FAQs

What is included in your local SEO services?

Our local SEO services include Google Business Profile optimization, local citation building and management, review generation and management, on-page local SEO, location page development, local link building, and ongoing reporting. We customize packages based on your specific needs.

How long does local SEO take to show results?

Most businesses see initial improvements within 30-60 days, with significant ranking improvements within 3-6 months. Factors affecting timeline include your current online presence, competition level, and how quickly optimizations are implemented.

Can you help businesses with multiple locations?

Yes. We specialize in multi-location local SEO, creating scalable strategies that optimize each location’s Google Business Profile, build location-specific landing pages, and manage citations and reviews across your entire footprint.

How do you improve Google Business Profile rankings?

We optimize every element of your GBP: accurate business information, strategic category selection, complete service listings, regular Google Posts, photo optimization, Q&A management, and review generation.

Do you manage online reviews?

Yes. Our review management services include setting up automated review request systems, monitoring reviews across platforms, providing response templates, and alerting you to new reviews.

How do you track local SEO ROI?

We track local pack rankings, organic local rankings, Google Business Profile insights (views, calls, direction requests, website clicks), website traffic from local searches, and lead generation.

What directories do you submit citations to?

We submit to 40+ directories including Google Business Profile, Bing Places, Apple Maps, Yelp, Yellow Pages, BBB, Facebook, and industry-specific directories relevant to your business.

Can you fix duplicate listings and wrong business info?

Yes. We identify duplicate listings, verify ownership, and work with Google to suppress or remove duplicates while protecting your legitimate listing and correcting NAP inconsistencies.

How does local SEO pricing work?

Our local SEO pricing varies based on the number of locations, competition level, and scope of services needed. We offer customized packages rather than one-size-fits-all pricing. Contact us for a free consultation.

Website Optimization

Design & Create

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