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Emulent Marketing

Small Business Marketing Services

Imagine working with digital marketing strategists and web designers from big brands and agencies. Well now you can. We’ve created an Emulent small business marketing agency team who is solely focused on solving the challenges small businesses face – all at an affordable price.

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Small businesses deserve better marketing options. Our small business marketing agency works closely with business owners to help them build great experiences to attract customers at an affordable price.

Marketing Challenges We Help Small Businesses Solve

Here are common marketing challenges that our small business marketing experts help small businesses overcome to create a great online experience and grow their brand online.

  • We’re invisible on Google Maps. We optimize your presence for the local pack and Google Maps so you show up when nearby customers are ready to buy.
  • Bigger competitors outrank us. We develop targeted SEO and content strategies that help smaller businesses compete effectively in local and niche markets.
  • Our website looks outdated and unprofessional. We design mobile-responsive, fast-loading websites that build credibility and convert visitors into leads and customers.
  • We get traffic but no leads. We optimize landing pages, calls-to-action, and conversion paths using CRO best practices to turn visitors into paying customers.
  • Our website doesn’t rank in search engines. We implement on-page SEO, technical SEO, and content optimization to improve your search rankings.
  • We don’t have enough online reviews. We implement review generation strategies and reputation management to build social proof and improve local rankings.
  • Negative reviews are hurting our business. We help you respond professionally to reviews and develop strategies to generate more positive customer feedback.

Need Help? Contact Us Today.

Emulent Marketing Proejct Larsen Billing Emulent

Delivering Results for a Medical Billing Company After Years of Failed Vendors

Description: Larsen Billing is a medical billing services company that helps healthcare providers optimize their revenue cycle management. They provide comprehensive billing, coding, and practice management services to medical practices, helping them maximize reimbursements and reduce administrative burden.

Industry: Medical Billing Services

Type: B2B Services

Challenge: Larsen Billing had experienced multiple failed website and SEO projects over the years with other vendors. They were struggling to generate the organic traffic and qualified leads they needed to grow their medical billing business. The CEO was determined to find a partner who could actually deliver results.

Approach: Emulent developed a comprehensive SEO and content strategy that included:

  • We completely transformed their online presence with a website and SEO strategy that finally generated consistent leads.
  • We created weekly content through structured interviews with leadership, turning their expertise into search-optimized articles.
  • We optimized for high-quality lead generation, focusing on keywords that attracted medical practices ready to switch billing providers.
  • We maintained ongoing communication and adjusted strategy based on which content drove the most qualified inquiries.
  • We integrated as a trusted team member, attending meetings and collaborating as if we were part of their staff.

Within just a few short months of working with Bill, he was able to transform our online presence and increased our organic traffic by 138%.

After many failed website / SEO projects over the years, I was determined to find someone who could actually deliver and bring us the traffic we needed. Bill is that person, and within just a few short months of working with him, he was able to transform our online presence. We started seeing high-quality leads a few weeks after our new site launched, translating into more meetings and new clients.

Bill provided us with a wonderful copywriter, Evan, who meets with one of our leadership team for a 30-minute interview, resulting in a powerful article being added to our blog each week. Bill is attentive to our needs; we communicate every week. He is a trusted member of our team and very invested in our success. Now we are scrambling to keep up with the growth, which is exactly the problem I was hoping for!

Christine Romney

Owner, Larsen Medical Billing

138%+
Organic Traffic
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Why Small Business Marketing Matters

Small businesses are the backbone of local economies—but competing online against bigger companies with larger budgets can feel impossible. The good news? You don’t need the biggest budget to win. You need the right strategy.

The numbers don’t lie:

  • 97% of consumers search online for local businesses
  • 46% of all Google searches have local intent
  • 78% of local mobile searches result in an offline purchase
  • Small businesses with optimized Google Business Profiles are 70% more likely to attract location visits

The difference between small businesses that thrive and those that struggle often comes down to digital marketing: visibility in local search, a website that converts visitors into customers, and marketing that generates measurable ROI.

That’s exactly what our small business marketing agency delivers.

Website Design For Small Businesses

Stop buying cheap website packages that don’t perform. We design professional, mobile-responsive websites that represent your brand, rank in search engines, and convert visitors into customers.

Our website design services include custom designs tailored to your business, mobile-responsive layouts for all devices, WordPress development (or Shopify for eCommerce), user experience optimization, and fast page speeds optimized for Core Web Vitals. Every website includes lead capture forms, calls-to-action, SEO-optimized service and product pages, blog functionality, click-to-call contact features, and Google Analytics tracking.

We also provide ongoing website maintenance including security updates, backups, performance monitoring, content updates, and technical support to keep your site running smoothly.

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Local SEO For Small Businesses

Small businesses shouldn’t have to settle for bad SEO.

Local SEO helps your business appear when customers search for products and services in your area. We optimize your online presence so you rank higher in local search results, Google Maps, and the local pack.

Our local SEO services include complete Google Business Profile setup, verification, and ongoing optimization—including category selection, photo management, posts, Q&A, and review response. We audit and correct your NAP (Name, Address, Phone) consistency across directories, submit your business to Yelp, Yellow Pages, and industry-specific directories, and build local citations that strengthen your presence.

We also develop a comprehensive local SEO strategy that includes local keyword research, service area and location page optimization, local content creation, competitor analysis, and Google Maps optimization to help you dominate local search results.

Small Business Content Creation

Affordable website content, photos, and videography to grow your brand.

Content builds authority, improves SEO, and educates potential customers. We create content that attracts your target audience and positions you as the expert in your field.

  1. Content Brainstorming: We work directly with your team to uncover the topics and questions your audience is searching for.
  2. Blog Planning: We build a detailed list of blog ideas and web topics that fit your audience and match your business objectives.
  3. SEO Content Creation: We write and optimize content that boosts your reach and builds your brand.
  4. Proofreading & Finalization: We conduct a final check to spot any mistakes and make sure everything is optimized before publishing it.
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Google Ads & PPC for Small Businesses

Google Ads puts your business in front of customers actively searching for what you offer. We create and manage PPC campaigns that generate leads and sales with measurable ROI.

Our search advertising services include Google Ads campaign setup and management, keyword targeting and bid optimization, ad copy creation and testing, landing page optimization, and conversion tracking. For eligible businesses, we also set up Google Local Services Ads with the Google Guaranteed badge and manage leads and follow-up.

We extend your reach with display advertising on the Google Display Network and retargeting campaigns that re-engage website visitors through strategic audience targeting and optimization.

Social Media Marketing for Small Businesses

Social media builds brand awareness, engages your community, and drives traffic to your business. We manage your social presence so you stay visible where your customers spend time.

Our social media management includes Facebook, Instagram, and LinkedIn profile optimization, content calendar development, consistent posting schedules, community engagement, and brand consistency across platforms. We also run social media advertising campaigns on Facebook and Instagram with strategic audience targeting, lookalike audiences, creative ad development, and ongoing campaign optimization and reporting.

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Our Small Business Marketing Process

Discovery & Strategy

Understand your business, competition, and goals.

  • Business and market research
  • Competitor analysis
  • Current website and marketing audit
  • Target audience identification
  • Goal setting and KPI definition

Deliverables: Marketing strategy with prioritized recommendations

Foundation Building

Establish the fundamentals for online visibility and lead generation.

  • Google Business Profile setup/optimization
  • Website improvements or new site development
  • Local citations and directory submissions
  • Analytics and tracking setup
  • Social media profile optimization

Deliverables: Optimized online presence, website, tracking in place

Campaign Activation

Launch marketing campaigns to drive traffic and leads.

  • SEO implementation and content creation
  • Google Ads campaign launch
  • Social media marketing activation
  • Email marketing setup
  • Review generation program

Deliverables: Live campaigns across prioritized channels

Optimization & Growth (Ongoing)

Continuously improve performance and scale what works.

  • Monthly performance reviews
  • Campaign optimization and A/B testing
  • Content creation and publishing
  • Reporting and ROI analysis
  • Strategy adjustments based on data

Deliverables: Monthly reports, ongoing optimization, growth planning

Small Business Marketing Stats

  1. Many small businesses see $5 ROI for every dollar spent on social advertising.
  2. 23% of small businesses using AI saw 12-point increase in profit likelihood.
  3. 72% of consumers prefer buying from small businesses over larger enterprises.
  4. 81% of consumers are most likely to engage with small business messages featuring discounts.
  5. 65% of people click on search ads when shopping.
  6. 82% of small businesses agree multiple channels lead to better results.
  7. 65% of small business owners expect revenue to increase over next 12 months.
  8. 66% of Gen Z said they find new local businesses through social media.
  9. 68% of Gen Z purchased products through social media in last 12 months.
  10. 33.1 million small businesses in US employ 61.7% of Americans.
  11. 400 million small and medium-sized enterprises operate globally.
  12. Two in three consumers value personalized offers and discounts.
  13. 60% of consumers value loyalty programs.
  14. 76% of users value brands with fast-responding customer support.
  15. Over half of consumers say email marketing impacts purchase decisions.

Sources: G2

Need Help? Contact Us Today.

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Small Business Marketing FAQs

What marketing work should a small business start with?

For most small businesses, we start with the fundamentals that drive immediate visibility and leads: local SEO (especially Google Business Profile optimization), a professional website that converts, and—if budget allows—targeted Google Ads for high-intent searches. Once these foundations are in place, we expand to content marketing, social media, and email based on your specific goals and audience.

Can you work with a limited budget?

Yes. We prioritize a focused set of actions that produce leads, then expand only after you see traction. Small business marketing doesn’t require massive budgets—it requires smart strategy. We’ll always show you where your money goes and why, and we’ll never recommend services you don’t need.

How is small business marketing different from enterprise marketing?

Small business marketing focuses on local visibility, lead generation, and ROI with tighter budgets. We prioritize tactics that deliver measurable results quickly—like local SEO and Google Ads—rather than broad brand awareness campaigns. We also understand that small business owners wear many hats, so we handle the execution so you can focus on running your business.

Do you handle tracking and reporting?

Yes. We set up Google Analytics, call tracking, form tracking, and conversion tracking so you can see exactly what’s working. We define what counts as a lead for your business and report results in plain language—not marketing jargon. If something isn’t working, we show you what we’ll change.

What does monthly work look like?

You get a simple monthly plan with clear outputs. Depending on your services, this might include SEO optimization, content creation, ad management, social media posts, and email campaigns. We review performance monthly, ship improvements, and keep priorities aligned with your business goals.

Do you require a long contract?

No. We work month-to-month so we prove our value every month. If your needs change, we adjust the plan instead of forcing work that doesn’t fit. We believe in earning your business through results, not locking you into contracts.

How long before I see results from SEO?

SEO is a long-term strategy—typically 3-6 months before you see significant ranking improvements, though some local SEO wins can come faster. Google Ads and paid advertising can generate leads within days or weeks. We set realistic expectations and provide regular progress updates.

Do you work with startups and new businesses?

Absolutely. We’ve helped many startups and new businesses establish their online presence from scratch. For new businesses, we focus on foundational elements: website, Google Business Profile, local SEO basics, and targeted advertising to start generating leads quickly.

Can you help with eCommerce and online stores?

Yes. We design and optimize eCommerce websites on platforms like Shopify, and we manage Google Shopping and social media ads for online retailers. Whether you’re a local retail store adding online sales or a pure eCommerce business, we can help.

What industries do you specialize in?

We work with small businesses across many industries, with particular experience in home services, professional services, healthcare, retail, restaurants, and personal services. Our approach adapts to your specific industry, target audience, and competitive landscape.