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Dallas, Texas, is a vibrant city with a population of approximately 1,302,868 as of July 2023. The median age is 33.1 years, indicating a relatively young population, with 24.2% under 18 and 11.4% over 65. The gender distribution is nearly even, with 50.2% female and 49.8% male. Racial and ethnic diversity is notable, with 41.9% White, 23.7% Black or African American, and 41.9% Hispanic or Latinx, reflecting a significant multicultural presence. Education levels are strong, with 80.8% high school graduates and 37.4% holding a bachelor’s degree or higher. Median household income stands at $67,760, with a median home value of $295,300 and median rent at $1,475, suggesting a balanced housing market.
| Category | Value |
|---|---|
| Total Population | 1,302,868 |
| Median Age | 33.1 years |
| Persons under 18 years, percent | 24.2% |
| Persons 65 years and over, percent | 11.4% |
| Female persons, percent | 50.2% |
| Male persons, percent | 49.8% |
| White alone, percent | 41.9% |
| Black or African American alone, percent | 23.7% |
| Hispanic or Latino, percent | 41.9% |
| Median Household Income | $67,760 |
| High school graduate or higher, percent | 80.8% |
| Bachelor’s degree or higher, percent | 37.4% |
| Median home value | $295,300 |
| Median rent | $1,475 |
Economic and Business Landscape
Dallas is a major economic center, with the Dallas-Fort Worth-Arlington MSA contributing a GDP of $688.9 billion in 2022. The unemployment rate was 3.5% in April 2024, and inflation rose by 2.8% over the year in January 2025. The city is a hub for industries like technology, finance, and healthcare, hosting companies such as AT&T, ExxonMobil, and Southwest Airlines, supporting a dynamic business environment with growth in areas like cybersecurity and e-commerce.
| Economic Indicator | Value |
|---|---|
| GDP (Dallas-Fort Worth-Arlington MSA) | $688.9 billion (2022) |
| Unemployment Rate (April 2024) | 3.5% |
| Inflation Rate (Jan 2025) | 2.8% |
| Civilian Labor Force (April 2024) | 750,917 |
| Employment (April 2024) | 724,424 |
Market Research Report for Dallas, TX
Dallas, Texas, stands as a thriving metropolitan hub in the heart of the Lone Star State, blending Southern charm with modern innovation. With a population of approximately 1.3 million and a diverse economic landscape anchored by technology, finance, and healthcare, Dallas offers a fertile ground for businesses seeking to understand and penetrate its dynamic market. This comprehensive report explores the city’s local audience demographics, psychographic and cultural insights, consumer behavior, economic conditions, neighborhood nuances, media landscape, and business environment, providing actionable insights as of March 2025 to guide strategic marketing and operational decisions.
Local Audience Demographics and Socioeconomic Data
Dallas’s demographic profile is diverse and youthful, with a population of 1,302,868. Below is a detailed breakdown:
| Demographic Category | Value |
|---|---|
| Total Population | 1,302,868 |
| Median Age | 33.1 years |
| Under 5 years | 7.0% |
| Under 18 years | 24.2% |
| 65 years and over | 11.4% |
| Female | 50.2% |
| Male | 49.8% |
| White alone | 41.9% |
| Black or African American alone | 23.7% |
| Hispanic or Latino | 41.9% |
| Asian alone | 3.7% |
| Two or More Races | 17.3% |
| Median Household Income | $67,760 |
| Per Capita Income | $44,138 |
| High School Graduate or Higher | 80.8% |
| Bachelor’s Degree or Higher | 37.4% |
| Median Home Value | $295,300 |
| Median Rent | $1,475 |
| Homeownership Rate | 45.9% |
This data underscores Dallas’s multicultural fabric and economic accessibility, influencing marketing strategies across various segments.
Psychographic and Cultural Insights
Dallas residents exhibit a blend of traditional Southern values and modern urban lifestyles:
- Lifestyles: Health-conscious, with growing interest in fitness and outdoor activities (e.g., White Rock Lake).
- Values and Beliefs: Emphasis on family, community, and Southern hospitality; value diversity and entrepreneurship.
- Interests and Hobbies: Passionate about sports (e.g., Dallas Cowboys), arts (Deep Ellum, Dallas Arts District), and dining.
- Cultural Norms: Casual yet professional demeanor, celebrating multicultural traditions through events like the State Fair of Texas.
| Cultural Aspect | Key Characteristics |
|---|---|
| Lifestyle | Health-focused, urban pace |
| Core Values | Community, diversity |
| Interests | Sports, arts, outdoor |
| Cultural Events | State Fair, festivals |
Marketing should emphasize community engagement and lifestyle alignment.
Consumer Behavior and Shopping Patterns
Dallas consumers balance traditional and digital shopping, with a preference for local and sustainable brands:
- Shopping Habits: Annual household spending averages $76,888, with 35.4% on housing.
- Preferred Locations: NorthPark Center (luxury), Bishop Arts District (local), Galleria Dallas (mixed).
- Online vs. In-Store: Growing online trend among youth, in-store strong for experiential buys.
- Brand Preferences: Loyalty to local and sustainable products.
| Consumer Metric | Value/Details |
|---|---|
| Annual Household Spending | $76,888 |
| Housing Expenditure | 35.4% |
| Top Shopping Destinations | NorthPark, Bishop Arts |
| Online Shopping Preference | Increasing among youth |
Businesses should offer omnichannel experiences and highlight local ties.
Economic Indicators and Market Conditions
Dallas’s economy is robust, with key indicators as follows:
| Indicator | Value |
|---|---|
| GDP (MSA, 2022) | $688.9 billion |
| GDP Growth Rate (2022) | 5.7% |
| Unemployment Rate (April 2024) | 3.5% |
| Inflation Rate (Jan 2025) | 2.8% |
| Cost of Living | Slightly below national avg |
- Business Climate: No state income tax, attractive for relocations.
- Growth Sectors: Technology, finance, healthcare.
This suggests a stable, growth-oriented market.
Neighborhood-Level Data
Dallas’s neighborhoods vary widely:
| Neighborhood | Demographics | Median Home Value | Key Features |
|---|---|---|---|
| Uptown | Young professionals | ~$400,000 | Nightlife, retail |
| Deep Ellum | Creative, diverse | ~$300,000 | Arts, music |
| Bishop Arts | Families, tourists | ~$280,000 | Local shops, eateries |
| Highland Park | Affluent | ~$1,000,000+ | Upscale, exclusive |
| Oak Cliff | Diverse, working-class | ~$200,000 | Affordable, community |
Tailor strategies to neighborhood-specific demographics and economics.
Media Landscape
Dallas’s media mix includes:
| Media Type | Examples | Audience Reach |
|---|---|---|
| Dallas Morning News | Broad, local | |
| TV | WFAA, KXAS | 43% prefer TV news |
| Radio | KKDA, KRLD | Diverse listeners |
| Social Media | Instagram, X | Growing influence |
- Consumption Habits: TV dominates (43%), social media rising.
- Marketing Tip: Use local content across platforms.
Business Landscape
Dallas excels in diverse industries:
| Industry | Key Players | Trends |
|---|---|---|
| Technology | Texas Instruments | AI, blockchain growth |
| Finance | AT&T, JPMorgan Chase | 4.1% job increase |
| Healthcare | Tenet Healthcare | Aging population |
| Energy | ExxonMobil | Shift to renewables |
- Opportunities: Cybersecurity, e-commerce, sustainability.
Key Citations
- QuickFacts: Dallas city, Texas
- Economic Indicators
- Consumer Expenditures for the Dallas Metropolitan Area
- Dallas, TX Demographics
- Dallas Gets Most of Its News From TV
- Why Dallas: Economy, Growth & Business Environment
- List of companies in the Dallas–Fort Worth metroplex
- Consumer Price Index
- Dallas News
- Dallas Observer
- Dallas Neighborhoods