Our B2B marketing agency helps B2B and SaaS businesses create digital website experiences and increase quality leads. B2B marketing looks simple from the outside – create content, do SEO and the leads will pour in – but companies quickly discover it’s filled with obstacles that can derail their B2B growth plans. Here are the biggest challenges our B2B marketing agency has helped solve for B2B brands. Our lead flow is inconsistent. We develop multi-channel lead generation strategies combining inbound marketing, outbound, ABM, and paid media for predictable pipeline. Marketing delivers leads, but sales says they’re unqualified. We align marketing and sales on ICP definition, lead scoring, and qualification criteria to ensure MQLs convert to SQLs. Our sales cycle is too long. We develop nurture programs, sales enablement content, and buyer journey mapping to accelerate decision-making. Sales and marketing aren’t aligned. We implement RevOps practices, shared dashboards, and joint planning to unify go-to-market efforts. We’re not visible where buyers research. We execute SEO, content marketing, and thought leadership programs that capture search demand and build brand awareness. Our paid media doesn’t deliver ROI. We optimize PPC, LinkedIn advertising, and paid social campaigns for B2B buyer intent and conversion. We’re not reaching decision makers. We deploy ABM, LinkedIn targeting, and account-based advertising to reach buying committees at target accounts. We can’t prove marketing ROI. We implement attribution modeling, pipeline reporting, and revenue analytics to connect marketing activity to closed deals. S2S is a government services and defense contracting company providing specialized solutions within the corrosion control industry to federal agencies. Industry: Government Services / Defense Contracting Type: B2B / Government Contractor Challenge: S2S needed to develop their website while coordinating with multiple stakeholders across their organization. They required a partner with relevant industry experience who could navigate complex organizational dynamics without becoming a bottleneck. Approach: Emulent collaborated across the organization to deliver: Their team interacted with multiple stakeholders within our organization seamlessly. They brought a wealth of industry experience that helped us discern where to put resources and were never a bottleneck in our development process. I can’t say enough great things about working with this team. We’re very happy with the final product we collaborated towards! Senior Program Management Analyst B2B content marketing and SEO form the foundation of demand generation, combining strategic planning, high-value content creation, and search optimization. This integrated approach helps businesses rank in search results, establish thought leadership, and convert website visitors into qualified leads. Key Service Areas Your website serves as the most critical asset in B2B demand generation. Through strategic design, seamless development, and ongoing optimization, we create websites that effectively communicate complex offerings and convert visitors into qualified leads. Key Service Areas Paid media accelerates B2B demand generation by placing your message directly in front of decision makers across multiple channels. We manage strategic campaigns spanning search, social, and display to drive immediate visibility and measurable conversions. Key Service Areas Demand generation builds awareness and interest among your target audience, while lead generation captures that interest and converts it into sales opportunities. We create integrated programs that combine brand-building activities with high-intent capture tactics and structured lead nurturing to drive measurable pipeline growth. Key Service Areas Effective marketing extends beyond lead handoff to support the entire sales process. We develop sales enablement content and streamlined processes that equip your team to close deals faster and more consistently. Key Service Areas Sources: Benchmarkit, Edelman-LinkedIn, McKinsey, Mordor Intelligence Yes. We specialize in translating complex offerings—whether SaaS platforms, enterprise software, technical services, or specialized products—into clear value propositions that resonate with your buyers. We build content and campaigns that match how B2B decision makers research, evaluate, and justify purchases internally. This includes technical content for practitioners, business case content for executives, and comparison content for evaluation committees. We’re experienced ABM practitioners. We help you: We implement ABM tools within HubSpot, Salesforce, or dedicated ABM platforms like Demandbase or 6sense. We track the metrics that matter for B2B: We implement attribution modeling to connect marketing activity to closed deals and build dashboards that show which channels and campaigns drive business results—not just vanity metrics like traffic or impressions. We’re experienced with major B2B marketing technology platforms. We can help select, implement, and optimize marketing automation and CRM systems that support your demand generation programs. Timeline varies by channel and strategy. Paid media can generate leads within weeks. SEO and content marketing typically require 4-6 months to show significant results but compound over time. ABM programs often show account engagement quickly but pipeline conversion follows your natural sales cycle. We set realistic expectations and provide regular reporting so you can see progress toward long-term goals. Our primary focus is inbound-driven demand generation—SEO, content, paid media, ABM—that attracts buyers already showing intent. We can coordinate with outbound efforts and support outbound with sales enablement content, but we don’t operate as an outbound SDR service. If you need appointment setting or cold outreach, we can recommend partners or help you build internal capability. B2B and SaaS Digital Marketing Services
We are a B2B website design and marketing consulting company who understands that B2B strategy is not just about upfront profit, but about driving high-quality leads that have a high LTV.
B2b Marketing Challenges We Solve
Navigating Complex Government Stakeholders to Deliver for a Defense Contractor
Valkyrie S2S
Their team has been a pleasure to work with.
Flo De Sande
B2B Industries We Serve
B2B Content Marketing & SEO
B2B Website Design & Optimization
PPC & Paid Media for B2B
Demand Generation & Lead Generation
Sales Enablement
B2B & SaaS Marketing Stats
B2B Marketing FAQs
Can you market complex B2B services or products?
Do you support account-based marketing strategies?
How do you measure B2B marketing success?
What marketing technology platforms do you work with?
How long before we see results from B2B marketing?
Do you offer outbound lead generation?
