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Planning your marketing roadmap for 2025 in Las Vegas, Nevada? Beyond the famous Strip, Vegas hosts some of the world’s largest expos and a growing tech scene. Here are 10 events:
1. Consumer Electronics Show (CES) – Marketing & Advertising Tracks
Description: While CES focuses on consumer tech, it also includes marketing and advertising sessions, innovation showcases, and global brand activations.
Date (2025): Typically early January
Location: Las Vegas Convention Center and surrounding venues
Website: CES
Who Should Go: Marketers exploring emerging tech, brand innovators, agencies, and tech startups.
Past Speakers: CEOs of major tech firms (Intel, Samsung), brand directors, celebrities, and media executives.
2. SHRM Marketing & Communications Conference (Vegas Edition)
Description: While SHRM is HR-focused, they occasionally hold a track or affiliate event on employer branding, communications, and marketing (if scheduled in Vegas).
Date (2025): TBA
Location: Convention hotels on the Strip
Website: SHRM (Check event list)
Who Should Go: Employer branding specialists, HR comms, and marketing professionals in talent acquisition.
Past Speakers: HR and employer brand leaders from Fortune 500 companies, thought leaders in internal communications.
3. Pubcon Las Vegas
Description: A legendary conference covering SEO, social media, SEM, affiliate marketing, and more. One of the longest-running digital marketing events.
Date (2025): Likely Fall
Location: Las Vegas Convention Center or nearby
Website: Pubcon
Who Should Go: SEO specialists, affiliate marketers, social media managers, and PPC professionals.
Past Speakers: Google reps, leading SEOs (e.g., Brett Tabke, Bill Hunt), social media experts.
4. Adobe Summit (Marketing & E-commerce Tracks)
Description: Though sometimes in Salt Lake City historically, Adobe Summit often takes place in Las Vegas, focusing on digital marketing, analytics, and e-commerce solutions.
Date (2025): Usually Spring
Location: Venetian/Palazzo Convention Center
Website: Adobe Summit
Who Should Go: Marketing automation pros, data analysts, e-commerce managers, and creative agencies.
Past Speakers: Adobe executives, major brand CMOs, creative directors, and celebrity guest speakers.
5. LeadsCon Las Vegas
Description: A conference dedicated to lead generation, performance marketing, and customer acquisition tactics, drawing finance, mortgage, insurance, and edu marketers.
Date (2025): Often early Spring
Location: Paris Las Vegas or MGM Grand Convention Center
Website: LeadsCon
Who Should Go: Performance marketers, affiliate pros, lead gen agencies, and direct response marketers.
Past Speakers: Executives from LendingTree, Experian, Discover, and marketing automation vendors.
6. Brand ManageCamp
Description: Centered on brand strategy, innovation, and consumer insights, Brand ManageCamp often chooses Las Vegas as a venue for its annual conference.
Date (2025): Usually in Fall
Location: Strip hotel conference centers (e.g., Caesars Palace)
Website: Brand ManageCamp
Who Should Go: Brand managers, CMOs, agency leads, product marketers.
Past Speakers: Best-selling authors (e.g., Seth Godin, Guy Kawasaki), brand consultants, marketing executives.
7. Gartner Marketing Symposium/Xpo (Las Vegas Edition)
Description: Gartner hosts multiple marketing symposiums focusing on data analytics, leadership, marketing tech, and strategic planning. Vegas is a frequent location.
Date (2025): Spring or Fall (varies)
Location: Major Las Vegas resorts (e.g., Mandalay Bay)
Website: Gartner Conferences
Who Should Go: Senior marketing leaders, CMOs, marketing ops, and enterprise strategists.
Past Speakers: Gartner analysts, Fortune 500 brand executives, and martech innovators.
8. DMEXCO (U.S. Roadshow / Las Vegas Stop)
Description: DMEXCO is a major European digital marketing expo; it sometimes hosts smaller U.S. roadshow events in major cities like Las Vegas.
Date (2025): TBA if scheduled
Location: Likely a Strip conference center
Website: DMEXCO
Who Should Go: Digital advertisers, international marketers, ad tech pros, and media buyers.
Past Speakers: Global ad tech vendors, digital media executives, and brand leaders.
9. Email Innovations Summit (Las Vegas)
Description: Focuses on email marketing, deliverability, automation, and personalization strategies—often co-located with other marketing events.
Date (2025): Usually late Spring or early Summer
Location: Strip hotel conference venues
Website: Email Innovations Summit
Who Should Go: Email marketers, CRM admins, marketing automation pros, and data analysts.
Past Speakers: Experts from Mailchimp, Campaign Monitor, SparkPost, and major email solutions providers.
10. Vegas Startup Week (Marketing & Growth Track)
Description: Shines a spotlight on Vegas’s emerging startup scene, including marketing, branding, and growth-hacking sessions for local entrepreneurs.
Date (2025): Likely mid-year
Location: Downtown Vegas (near Fremont), coworking spaces, and local incubators
Website: Check Startup Week or local organizer pages
Who Should Go: Startup founders, marketing leads, VCs, and tech community supporters.
Past Speakers: Local accelerator directors, successful founders, marketing innovators, and Vegas-based angel investors.