Audits & Research
Technical SEO Audit
Complete Website Audit
Competitive Research
Website Redesign SEO
Get empowered to confidently implement SEO strategies that improve your corporate or small business website’s visibility in the search results.
The Raleigh-based SEO Training Workshop Brands Trust.
Access 20 Years of SEO Knowledge That Global Brands and Local Businesses Trust
Throughout this training session, we’ll break down complex SEO concepts into simple, actionable steps. You’ll learn how search engines work, discover the value of strategic keyword research, understand how to optimize your site’s content to rank higher in relevant searches, and how to measure your results.
SEO training workshops take place at our offices at The Loading Dock in Raleigh and Wake Forest
SEO Training Curriculum
Price $399/Seat
The SEO training is a full day of learning and doing and includes all the modules below.
Introduction to SEO
What is SEO?
- Definition and purpose of SEO
- Organic vs. paid search results
- Importance of SEO for visibility, traffic, and revenue
How Search Engines Work
- Crawling, indexing, and ranking
- Major search engines (Google, Bing, etc.) and their market share
- Key factors influencing search engine results pages (SERPs)
SEO Terminology
- SERP, keywords, backlinks, domain authority, etc.
- Commonly used SEO acronyms (e.g., CTR, CPC, GA, GSC)
Class Discussion & Activity
On-Page SEO Fundamentals
Page Titles & Meta Descriptions
- Crafting effective, keyword-rich titles (title tags)
- Writing compelling meta descriptions to improve CTR
Heading Tags & Content Structure
- Importance of H1, H2, H3 tags for SEO and readability
- Organizing content in a logical, user-friendly manner
Optimizing Website Content
- Integrating keywords naturally (avoiding keyword stuffing)
- Formatting for readability (subheadings, short paragraphs, bullet points)
- Using images, videos, and multimedia effectively (and optimizing alt tags)
Mobile-Friendly Design
- Why mobile responsiveness matters
- Introduction to Google’s Mobile-First Indexing
In-Class Activity
Off-Page SEO & Link Building Basics
Understanding Backlinks
- Why are backlinks considered “votes of confidence”
- Quality vs. quantity: What makes a link “good”? (domain authority, relevance)
Basic Link-Building Strategies
- Creating shareable, high-quality content
- Guest posting, social media promotion, local directories
Brand Visibility & Social Signals
- Role of social media in creating brand awareness
- Monitoring brand mentions and reviews
Exercise: Competitor Backlink Analysis
Analytics & Performance Tracking
Key SEO Metrics & KPIs
- Organic traffic, bounce rate, click-through rate (CTR), conversions
- Keyword ranking positions
Google Search Console
- Setting up GSC, verifying ownership
- Checking search performance, coverage reports, and mobile usability
Google Analytics 4 (GA4) Introduction
- Basic setup, tracking user behavior, and setting up conversions
- Analyzing data to make SEO improvements
Practical Demonstration
Keyword Research & User Intent
Keyword Basics
- Definitions: keywords, long-tail vs. short-tail keywords
- The significance of user intent (informational, navigational, transactional)
Keyword Research Process
- Brainstorming relevant topics
- Tools for beginners: Google Keyword Planner, Ubersuggest, Google Trends
- Interpreting search volume and competition
Mapping Keywords to Content
- Relevancy: matching content to specific user queries
- Prioritizing high-intent vs. high-volume keywords
Hands-On Exercise
Technical SEO Essentials
Site Structure & Navigation
- Importance of clear site architecture
- Breadcrumbs, internal linking, and user flow
Crawlability & Indexing
- Robots.txt and XML sitemaps (what they are, why they matter)
- Checking indexed pages with Google Search Console
Basic Website Performance
- Site speed and its impact on SEO
- Simple optimizations (image compression, caching, hosting considerations)
Local SEO and Google Maps
Google Business Profile (GBP)
- Setting up and optimizing your GBP listing
- Importance of images, reviews, and business categories
Consistency in NAP (Name, Address, Phone)
- Why consistent contact details matter
- Local directory listings and citations
Local Keywords & Content
- Creating location-specific landing pages or blog posts
- Geo-modifiers and hyperlocal targeting
Hands-On Optimization
Practical Project
Mini SEO Audit
- Perform an SEO audit on a chosen website (personal, client, or sample site)
- Check for on-page issues, technical errors, and backlink profile
Keyword Research & Content Strategy
- Identify 5–10 target keywords
- Suggest new or updated content to address those keywords
Recommendations & Implementation Plan
- Summarize findings in a short report
- Outline next steps (on-page fixes, content creation, link-building)
Presentation & Feedback
Instructor: Bill Ross
Bill, Emulent’s founder, has been helping companies amplify their traffic and increase their leads for over twenty years.
Because of Bill’s background and 20 years in digital marketing, global brands have looked to him for insights and leadership in digital strategy.
With a degree in psychology, Bill believes the priority of understanding the user surpasses most others; the end product must provide value through great design and engaging content assets that earn traffic and increase conversions.
When he is not helping clients create excellent website design experiences or building successful SEO strategies as a professional SEO expert, you can find him on the basketball court, golfing, or sitting on the couch watching a documentary.
SEO Results and Client Stories
Helping a 120+ location franchise increase their Google Maps listings by 32% and grow their local SEO traffic by 110%.
Emulent is the gold standard in search engine optimization. We had a 124% in organic blog reach, 263% increase in organic traffic, and 157% increase in product page traffic.
Zara Puckrin
Marketing Manager, Reprocell
We get great and consistent SEO results from using Emulent. We’ve increase leads by over 37%, and 110% increase in blog traffic.
Joey Glassco
CMO, Lubrizol CDMO
Within just a few short months of working with Bill, he was able to transform our online presence and increased our organic traffic by 138%.
Christine Romney
CEO, Larsen Billing
We can’t recommend them highly enough. We had a 152% increase in website leads, and a 29% increase in organic traffic.
Marketing Director
Camargo Pharmaceuticals
Bill was very communicative and responsive to questions/comments about the process. He went above and beyond to ensure he delivered on what was agreed upon.
Melissa
Co-founder, Joshin.com
Outstanding experience with the Shopify website migration and long-term support. Bill’s expertise in SEO instantly saw our site traffic increase by +155%, sales grow by +673%, and search result rankings increase significantly and maintain a very high level.
Chris
GM, IND Distribution
Bill has been great. We’ve seen a 120% increase in traffic to product pages, and 72% increase in organic reach.
Sarah
Marketing Director
I’m thankful to have found Emulent. We’ve increase organic leads by over 40%.
Janice
Marketing Manager, UCFS
The only way to describe our experience with Emulent is incredible. We’ve had a 62% increase in website leads.
Claire McCracken
Marketing, Snap36
A month post-launch, we increased traffic by 7% and demo requests by 50%.
Senior Product Manager
LLamasoft, Inc.
Emulent has been an instrumental partner in launching and continuously improving many of our client’s websites and web presences. We’ve worked with several firms for SEO and content services, but none cared as much about our client’s success as Emulent.
Benjamin
Founder, Merithot Creative
SEO Training in Raleigh, NC: Boost Your Visibility with Emulent
Are you looking for friendly, hands-on SEO training in Raleigh that helps you connect with your ideal audience? Welcome to Emulent! We specialize in teaching the fundamentals of search engine optimization (SEO) while focusing on practical strategies you can implement immediately. Whether you’re a small business owner or a seasoned marketer, our goal is to empower you with the knowledge and confidence to make your website stand out in search results.
According to a recent study by HubSpot, 75% of users never scroll past the first page of search results. That means if your website isn’t ranking well, you could be missing out on a huge pool of potential customers. With our digital marketing training in Raleigh, you’ll learn how to climb up the search engine rankings, attract more visitors, and ultimately grow your business.
Why Choose Emulent’s SEO Workshops and Classes?
- Practical Experience
We believe in learning by doing. Our hands-on SEO training in Raleigh sessions guide you through real-world exercises and case studies so you can immediately apply what you learn. - Beginner to Advanced Topics
We offer both beginner SEO training in Raleigh and advanced SEO workshops for those looking to refine their skills. No matter your level, we have a Raleigh NC SEO course just for you. - Comprehensive Curriculum
From local optimization to online SEO classes that you can attend from the comfort of your home, we cover everything—title tags, backlinks, keyword research, and more. - Tailored for Businesses of all Sizes
We know that local and national businesses need specialized attention. That’s why our local SEO classes in Raleigh focus on local SEO training for small businesses to large corporations to help you connect with customers.
What You’ll Learn
- Keyword Research & On-Page Techniques
Master the art of finding the best keywords for your website and learn how to optimize your pages for maximum visibility. - Off-Page SEO & Link Building
Discover effective methods for earning quality backlinks and raising your domain authority, one link at a time. - Local SEO & Google Business Profile
Dominate your local market with geo-targeted strategies and a properly optimized Google Business Profile, especially useful for SEO marketing classes Raleigh NC participants who rely on foot traffic. - Analytics & Continuous Improvement
Understand how to measure your results using tools like Google Analytics, so you can adapt and improve your approach over time.
According to BrightEdge, over 53% of all website traffic starts with an organic search. If you’re not tapping into that potential, you’re leaving money on the table. Our SEO seminar near Raleigh is designed to get you on track fast. We’ll walk you through everything from setting up a proper website structure to building a robust content strategy.
Get Started with Emulent Today
If you’re ready to take your business to the next level, Emulent is here to help. Our friendly, knowledgeable instructors can’t wait to show you how to optimize your website for better search rankings and greater customer reach. Don’t wait—let’s begin your journey to becoming an SEO-savvy business owner.
Contact us today to learn more about our upcoming SEO training Raleigh sessions, workshops, and certification programs. We look forward to helping you grow your online presence and reach new heights in your digital marketing efforts!