HairClub

How the Emulent team helped a franchise optimize 120+ locations and drive local traffic and sales.

HairClub is a large franchise with over 120 locations nationwide.

They originally contacted us to help them audit their website and online presence for local SEO concerns and provide recommendations.

From this audit, we noticed that their Google Profile for each location lacked consistent landing pages for each location, local images, and NAP consistency. This was causing issues with local rankings.

Strategies Included:

HAIRCLUB.COM
100%
100%
Locations With Local Content
98%
98%
Locations Have Local Photos
+32%
+32%
Google Map Listings
+110%
+110%
Traffic To Location Pages