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Planning your marketing roadmap for 2025 in Los Angeles, California? LA is a global hub for entertainment, influencer marketing, and digital innovation. Here are 10 noteworthy events:
1. VidCon (Marketing & Industry Tracks)
Description: While VidCon primarily focuses on online video creators and fans, its industry track offers sessions on influencer marketing, content strategy, and branding through video.
Date (2025): Likely Summer 2025 (Exact date TBA)
Location: Usually at the Anaheim Convention Center (Greater LA area)
Website: VidCon
Who Should Go: Influencer managers, digital marketers, social media strategists, content creators, and brand ambassadors.
Past Speakers: Top YouTubers, TikTok creators, and marketing execs from Disney, Viacom, and major influencer agencies.
2. Social Media Week Los Angeles (SMWLA)
Description: A spinoff of the global SMW series, SMWLA explores trends in social media storytelling, platform innovations, and community engagement.
Date (2025): Typically in mid-year (Exact date TBA)
Location: Various venues around Downtown LA or Hollywood
Website: Social Media Week (Check for LA-specific)
Who Should Go: Social media managers, content strategists, influencers, and brand marketers.
Past Speakers: Social leads from Netflix, BuzzFeed, TikTok, and top Hollywood studios.
3. Digital Summit Los Angeles
Description: Part of the multi-city Digital Summit series, featuring tracks on SEO, content marketing, email, UX, and digital strategy tailored for an LA audience.
Date (2025): Likely Spring or Fall 2025
Location: Convention centers or major hotels in downtown LA
Website: Digital Summit LA
Who Should Go: Digital marketers, brand managers, agency teams, and e-commerce professionals.
Past Speakers: Thought leaders from Google, HubSpot, Moz, and major entertainment brands.
4. ThinkLA’s Idea Conference
Description: Hosted by ThinkLA, a nonprofit association for LA’s advertising, marketing, and media communities, this conference explores creative campaigns, media innovation, and local industry trends.
Date (2025): Date TBA (Usually annual)
Location: Downtown LA or Westside LA venues
Website: ThinkLA
Who Should Go: Ad agency professionals, brand strategists, creative directors, and media buyers.
Past Speakers: Leaders from major ad agencies like TBWA\Chiat\Day, 72andSunny, and top entertainment marketers.
5. ANA Masters of Advertising (West Coast Edition)
Description: The Association of National Advertisers (ANA) often hosts a West Coast edition of its Masters of Advertising, focusing on brand storytelling, data-driven insights, and creative leadership.
Date (2025): TBA (Check ANA’s event calendar)
Location: Typically at an upscale LA hotel or conference center (e.g., Beverly Hills area)
Website: ANA Events
Who Should Go: CMOs, marketing directors, agency executives, and brand managers.
Past Speakers: CMOs from major entertainment studios, automotive brands, and global consumer goods companies.
6. Chief Digital Officer (CDO) Summit LA
Description: CDO Summits happen worldwide; the LA edition focuses on digital transformation, content monetization, and emerging tech in media and entertainment.
Date (2025): Typically mid-year (Exact date TBA)
Location: Major hotels in Hollywood or Downtown LA
Website: CDO Summit
Who Should Go: Digital officers, marketing technologists, content strategists, and data-driven brand leads.
Past Speakers: CEOs, CTOs, and CMOs from global media companies, streaming platforms, and major tech firms.
7. Influencer Marketing Conference & Expo (IMCX) – LA
Description: An event dedicated to influencer marketing strategies, platforms, and best practices, often held in influencer-centric cities like LA.
Date (2025): Likely Spring 2025
Location: Venues near Hollywood or downtown
Website: Typically found via Influencer Summit or separate IMCX site
Who Should Go: Brand partnership managers, agencies, social media strategists, and influencers.
Past Speakers: Influencer marketing leads from Instagram, TikTok, and major consumer brands.
8. Entertainment Marketing Summit (Variety or TheWrap)
Description: Trade publications like Variety or TheWrap occasionally host summits focused on entertainment marketing trends, branding, and fan engagement.
Date (2025): Dates vary, typically annual or semi-annual
Location: Beverly Hills or Hollywood event spaces
Website: Check Variety Events or TheWrap
Who Should Go: Entertainment marketers, studio executives, agency creatives, and streaming platform managers.
Past Speakers: Studio heads, film marketing leads, and big-name Hollywood producers.
9. LA Marketing & Branding Summit (Local AMA Chapter)
Description: The Los Angeles chapter of the American Marketing Association occasionally organizes a larger summit focusing on Southern California branding, innovation, and consumer insights.
Date (2025): Typically in Fall or Spring
Location: Downtown LA or West LA
Website: AMA Los Angeles
Who Should Go: Marketers, brand managers, creative agencies, and marketing students.
Past Speakers: Local brand executives, LA-based agency founders, and marketing professors from USC or UCLA.
10. Silicon Beach Fest (Marketing Track)
Description: Showcases LA’s startup scene, including a marketing-focused track covering digital advertising, startup growth hacking, and social media.
Date (2025): Likely Summer (Exact date TBA)
Location: Venues in Santa Monica or Venice (aka “Silicon Beach”)
Website: Silicon Beach Fest
Who Should Go: Startup founders, marketers, venture capitalists, and technology enthusiasts.
Past Speakers: Entrepreneurs from Snap Inc., Bird, Riot Games, and local marketing agencies.