Dominate Your Market with Local SEO and Google Maps Services.
Our team has over a decade of building and executing successful local SEO campaigns that help small businesses thrive.
Going beyond the basics of local Google Maps SEO to position your brand within your market to reach local customers
With 78% of local searches resulting in a purchase, stop buying cheap local SEO packages and local seo management services that promise rankings but hurt your business. Below, you will find our local SEO marketing services and Google Map ranking strategies to help increase local rankings, traffic, and conversions from the Google Local pack.
Our local SEO approach to your strategy
We help local companies build their brand in the local community and overcome many challenges small and local businesses face by helping them manage their local SEO.
Our process includes:
1. Business Goal Review
2. Measurement Strategy
3. Technical SEO Audit
4. Website Design Audit
5. Local Listings Audit
6. Local Content Audit
7. Local Competitive Audit
8. Link and Citation Audit
9. SEO Report and Plan
10. Monthly Consulting
What you can expect from our local SEO services
Local SEO optimizes a business’s online presence in local search results. Benefits of local SEO management include:
- Increased sales revenue
- Repeat business from loyal customers
- More foot traffic into your business
- Multi-channel local digital marketing campaigns
- More credible online reputation
- Higher local SEO ranking
- Enhanced Google Maps visibility
- More targeted website traffic
- More phone calls and website inquiries
- Increased trustworthiness and market authority
Local SEO Results and Client Stories
Bill helped our 120+ location franchise, increase our Google Maps listings by 32% and grow our local SEO traffic by 110%.
Bill
Marketing Director, HairClub.com
We have seen a 120% increase in qualified leads, and a 200% increase in Google organic traffic.
Deanna DeVooght
Owner, DeVooght House Lifters
I highly recommend Emulent! Bill is very responsive and super helpful. Anytime I need a change or update, I’m impressed by how quickly he can assist and complete the job perfectly.
Tia Angelos
Program Director, Greektown Chicago
Bill is really easy to work with! He is responsive, explains things well, and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work.
Brooke
Owner, Tumbleweed Travel Co.
You can tell Bill really cares about his clients and producing a good product. Bill was strategic about the overall vision and tactical enough to suggest minor enhancements, spend extra time to find solutions that fit our needs, and work within specific guidelines.
Lindsay Knight
Chicago Ventures
Bill has been great. We’ve seen a 120% increase in traffic to product pages, and 72% increase in organic reach.
Sarah
Marketing Director
Within just a few short months of working with Bill, he was able to transform our online presence and increased our organic traffic by 138%.
Christine Romney
CEO, Larsen Billing
Emulent has been an instrumental partner. They’ve helped us create cornerstone content that has translated to big gains in organic traffic and helped identify huge technical, design, and content opportunities. We’ve worked with several firms for SEO and content services, but none cared about our client’s success as much as Emulent.
Benjamin
Founder, Merithot Creative
In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer. I was at a standstill with my new blog and needed that extra push to make it a success!
Alison Victoria
HGTV
Our Priorities Drive Your Local SEO Success.
Why do clients stay with us for years, even though we don’t do long-term Local SEO contracts?
We prioritize our relationship with you, the efficiency of your Local SEO project, and focusing on the things that matter for your and your business’s success.
Driven By Caring
Your team features visionary marketing experts from leading agencies and iconic brands, driven by your success, not just the bottom line.
Self-Testing
We embrace a relentless testing approach, constantly running Local SEO experiments on our website to uncover powerful insights you can harness.
Project Efficiency
We’ve crafted our internal processes to streamline efficiency and elevate client communication, ensuring complete strategic transparency every step of the way.
Only Local Teams
You’ve invested in our Local SEO all-stars, and we keep your work within our dedicated core team—never outsourcing your success.
No Politics
We’ve cut through the hierarchical red tape, eliminated agency politics, and given you direct access to our visionary founder.
Eliminate Costs
We’ve cut out unnecessary costs, focusing solely on what drives value and maximizes ROI for your Local SEO project.
FAQs about our Local SEO Services and Management
What Is Local SEO, And How Does It Differ From Traditional SEO?
Local SEO optimizes a business’s online presence in local search results by targeting local keywords, optimizing its Google Business Profile, and ensuring its website is designed for its local audience’s needs and wants.
Businesses that need enterprise or national SEO typically don’t have a geographic target but rather want to target a national or international audience.
Why Is Local SEO Important For My Business?
Local SEO is crucial for businesses that serve specific geographical areas. It helps your business appear in search results when potential customers are looking for services or products you offer in their vicinity.
This can lead to increased foot traffic, phone calls, and sales.
Do You Have Any Local SEO Case Studies?
We provide detailed case studies from past clients that showcase our success in increasing organic traffic, improving keyword rankings, and driving conversions. These examples highlight our strategies and results, giving you confidence in our ability to deliver similar success for your business.
You can see some of our case studies here.
What Are Local Citations, And Why Are They Important?
Local citations mention your business’s name, address, and phone number (NAP) on other websites, such as local directories and social platforms. We help normalize and optimize citations across websites.
They help improve local SEO by validating your business’s presence and relevance, boosting your visibility in local search results.
How Do You Measure The Success Of The Local SEO Efforts?
Yes, we measure the success of your local SEO efforts using tools like Google Analytics and Google Profile Insights. These tools provide data on website traffic, search rankings, customer engagement, and the effectiveness of your Google Business Profile listing.
How Long Does It Take To See Results From Local SEO?
The time it takes to see results from local SEO efforts can vary depending on several factors, including the competitiveness of your industry and the current state of your online presence.
Generally, seeing significant improvements in local search rankings and traffic might take a few months.
Navigating Local SEO: AI, SGE, and Strategies for Success
Local SEO has always been about helping nearby customers find your business—but the rules are evolving. As a business owner, you might wonder how Google’s recent AI-driven updates affect your local visibility. Let’s explore the current landscape of local SEO, especially for franchises and home services, and highlight what makes Emulent’s approach stand out from traditional local SEO companies.
The Changing Face of Local SEO
Search engines have dramatically advanced in recent years. Google’s introduction of Search Generative Experience (SGE) provides quick, AI-generated answers right in search results. For local businesses, this means critical information like reviews, hours, and services may be prominently displayed directly in search, reducing clicks to websites. Consequently, your Google Business Profile (GBP) has never been more crucial.
Optimizing your GBP ensures it’s detailed, accurate, and active—helping you appear prominently in these AI-powered results. It remains vital to stay visible in searches for common phrases like “near me” and specific service-related queries. Detailed, localized content on your website can help ensure your business appears when customers search phrases like “emergency electrician near me” or “best roofing company in town.”
AI, SGE, and Local Pack Visibility
Google’s local pack remains the heart of local search visibility. While AI has changed how results are presented, core local SEO ranking factors still include relevance, proximity, and prominence. Ensuring your GBP accurately reflects your business category, detailed service descriptions, consistent contact information, and up-to-date operating hours helps you rank in this crucial space.
Additionally, Google’s AI increasingly highlights businesses that provide detailed, helpful content directly within their website or GBP. By crafting content that genuinely answers local customer questions—such as FAQs, blog posts, and clear service descriptions—you position yourself to be featured in these enriched results. Google emphasizes the importance of experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) in ranking businesses, so focus your efforts here.
Key Local Search Ranking Factors
Google Business Profile
Your GBP is central to local SEO success. Ensure accurate business details (name, address, phone number—NAP), service descriptions, and business hours. Regular updates, customer reviews, and photos significantly enhance your visibility.
NAP Consistency
Consistency in your name, address, and phone number across all online platforms—your website, directories, social media—strengthens trust signals and boosts credibility in search algorithms.
Customer Reviews and Ratings
Continuous, positive customer reviews significantly impact rankings. Regularly request feedback, respond promptly, and professionally manage negative reviews. This consistent interaction signals trustworthiness to potential customers and Google alike.
Content and On-Page Optimization
Quality website content remains crucial. Create dedicated service pages optimized with relevant local keywords, clear headings, and structured content. Mobile-friendly and fast-loading sites also remain critical as most local searches occur via mobile.
Engagement Metrics
The metrics that are the hardest to fake are the ones that Google may give the most weight to. These include customer driving data, business foot traffic, or how often directions to your business is search for.
Local Citations and Backlinks
Quality local backlinks—from community sites, local news, or directories—signal prominence. Rather than many generic citations, focus on acquiring authoritative local links relevant to your business.
Specialized SEO for Franchises and Multi-Location Businesses
Franchise and multi-location companies face unique challenges. Balancing brand consistency with localized visibility is key. Each location should have its own optimized GBP and webpage featuring unique, locally relevant content. Clearly distinguishing each location prevents internal competition in search results.
Use local SEO practices like dedicated landing pages per location, specific geographic keywords, and obtaining local backlinks to enhance each location’s distinct visibility. A strategic blend of central branding with local execution can significantly amplify overall search visibility.
Tailored SEO for Home Service Businesses
Home service companies—like HVAC technicians, plumbers, and electricians—must excel in capturing urgent local search intent. Optimize your GBP with accurate service areas and categories. Clearly indicate your specialties, showcase credentials, and actively manage reviews to build immediate trust.
Create content directly answering urgent customer queries—such as troubleshooting guides or emergency service information—to establish your business as a reliable expert. These practices help you dominate the essential “near me” search results customers rely on during urgent moments.
Emulent’s Forward-Thinking Approach
Unlike traditional local SEO companies, Emulent prioritizes adaptability and data-driven strategies. We proactively analyze algorithm shifts, immediately adapting techniques like hyper-local optimization, enriched content creation, and enhanced GBP management to align with Google’s evolving requirements.
Emulent blends proven SEO fundamentals with modern, AI-informed strategies—leveraging advanced analytics to optimize your presence effectively. Automation tools assist with repetitive tasks, allowing greater focus on innovative strategies tailored to your specific needs. Moreover, our collaborative approach keeps clients informed and engaged, ensuring joint success in navigating the ever-evolving local SEO landscape.
Conclusion
Modern Local SEO presents unique challenges—and abundant opportunities—for savvy business owners. By understanding and addressing evolving ranking factors, from GBP optimization to localized content creation and review management, you can effectively harness Google’s AI-driven landscape. Staying ahead means partnering with innovative providers like Emulent who bring proactive, strategic insights tailored specifically to your business goals.
Local SEO isn’t static—it’s a dynamic journey. Businesses that remain agile and data-informed will thrive, consistently capturing visibility in Google’s local pack and AI-enhanced results, and continually attracting new customers.
Evolve Here.
Resources and tips for marketing your business from industry experts. The Emulent Blog.
