Keywords are more than search terms – they are a direct line to your customers’ questions, pain points, and purchase intent. Our advanced keyword research services uncover hidden opportunities for SEO so you can capture demand, steal market share, and accelerate revenue.
Advanced Keyword Research To Uncover Missed SEO Opportunities
Our advanced keyword research and keyword audit services are designed to go beyond basic keyword lists and search volume, diving deep into what your audience is searching for so you can connect with them at every stage of their journey.
Keyword Research Challenges
We combine human insight with AI‑driven analysis to identify the exact terms your audience uses. Here are a few of the challenges we address.
- Targeting the wrong keywords that don’t drive qualified traffic or conversions for your business.
- Struggling to identify search intent, so your content doesn’t match what your audience is actually searching for.
- Focusing only on high-volume keywords and overlooking valuable long-tail or local niche keywords that could attract more targeted clients.
- Missing out on easy wins by neglecting to update or optimize current content assets.
- Basing your strategy on inaccurate or outdated keyword data.
- Getting overwhelmed by the number of possible keywords and not knowing which ones to prioritize.
Benefits of Choosing Our Keyword Research & Audit Services
With our Advanced Keyword Research and Keyword Audit services, you get a keyword strategy that’s tailored to your goals. Here’s what you can expect:
- Increased Visibility – Reach the right audience by targeting keywords that match their search intent.
- Higher Conversion Rates – Drive more qualified traffic with keywords that lead to action.
- Competitive Edge – Stay ahead of competitors by targeting keywords they’re missing.
- Data-Driven Decisions – Gain valuable insights that help you make informed content and marketing decisions.
- Adaptability – With regular audits, keep your keyword strategy fresh and aligned with search trends.
Uncover the keywords that will add value to your business growth
Here’s a breakdown of the different types of keyword research services we offer.
Our Process For Choosing The Best Keywords
Instead of using guesswork, we carefully check your market, study your competitors, and look at real data to find keywords that can really help your business grow.
- Audience Insight: We talk to customers and use analytics to discover the words and phrases real customers use.
- Keyword Audit: We review your keywords because customer habits and search trends change, showing you which ones work, which ones don’t, and where you’re missing out.
- Competitive Benchmarking: We study your competitors’ websites to find keyword gaps and new ranking chances.
- Intent-Focused Grouping: We use human -guided AI to group keywords by purpose, like whether someone wants information or is ready to buy.
- Data-Driven Scoring: We look at how popular and competitive each keyword is, so you can focus on the ones with the biggest impact.
- Keyword-to-Content Mapping: We match the best keywords to specific pages and content ideas, helping you target what matters most.
SEO Results and Client Stories
Bill helped our 120+ location franchise, increase our Google Maps listings by 32% and grow our local SEO traffic by 110%.
Bill
Marketing Director, HairClub.com
Emulent is the gold standard in search engine optimization. We had a 124% in organic blog reach, 263% increase in organic traffic, and 157% increase in product page traffic.
Zara Puckrin
Marketing Manager, Reprocell
We get great and consistent SEO results from using Emulent. We’ve increase leads by over 37%, and 110% increase in blog traffic.
Joey Glassco
CMO, Lubrizol CDMO
Within just a few short months of working with Bill, he was able to transform our online presence and increased our organic traffic by 138%.
Christine Romney
CEO, Larsen Billing
Outstanding experience with the Shopify website migration and long-term support. Bill’s expertise in SEO instantly saw our site traffic increase by +155%, sales grow by +673%, and search result rankings increase significantly and maintain a very high level.
Chris
GM, IND Distribution
Bill has been great. We’ve seen a 120% increase in traffic to product pages, and 72% increase in organic reach.
Sarah
Marketing Director
I’m thankful to have found Emulent. We’ve increase organic leads by over 40%.
Janice
Marketing Manager, UCFS
The only way to describe our experience with Emulent is incredible. We’ve had a 62% increase in website leads.
Claire McCracken
Marketing, Snap36
Our Advanced Keyword Research Process
The objective is to create a holistic keyword strategy that targets user intent and keyword value to increase web traffic.
Stakeholder Interviews
This initial step helps us better understand your team’s goals, internal nomenclature, and well as what types of words are being used by your potential clients within real market situations.
Crawl and Inventory Audit
Pulling a crawlable inventory will help us better understand the depth of content and keyword targeting and any information architecture problems causing Google crawl issues that negatively impact current keyword targets.
Keyword Mapping
Keyword mapping helps identify current content keyword value and keyword gaps, and provides guidance toward minimizing keyword cannibalization.
Intent Mapping
There are multiple keyword intent categories, so ensuring pages not only target the keywords users are searching for but also the correct intent is key to ranking well.
Keyword Identification
There are multiple keyword intent categories, so ensuring pages target the keywords users search for and the correct intent is critical to ranking well.
This includes:
- Analyzing the competitor’s SEO strategy and their target keywords
- Identify keyword targets for legacy pages
- Identify informational and commercial intent keywords for new content.
Brainstorm Sessions
This iterative part of our keyword research process is where we will conduct multiple brainstorming and review sessions with your team to flush out the keyword sets and expand on new targets.
Implementation Strategy
Based on the data and analysis of the previous phases, we will map identified keywords across the websites.
This includes:
- Mapping keywords to legacy content sets
- Creating title tags and recommendations for content integration for primary pages
- Identifying new content to be created based on keyword gaps and value
Internal Link Strategy
Once we’ve implemented the keyword targets for your website, we will create a data dictionary for you to map internal links to the correct pages and content for maximum keyword value.
Measurement Strategy
Utilizing the data points pulled from phase one, we will report on the value of the keyword project.
This includes:
- Building a scorecard for your team to utilize for each website.
- Teaching your team how to pull the data for each website.