We led a multi‑year brand and website program—logo refresh, design system, three major site iterations, and a disciplined SEO/content engine—that produced a +339% lift in organic reach and traffic and a +600% increase in first‑page rankings.
Pharma Brand Revamp & Organic Growth Case Study
We are incredibly grateful for Bill and his team. Their expertise has been instrumental in our growth, from designing our website and logo to optimizing our SEO, creating compelling blog content, and offering great ideas.
Bill’s responsiveness and professionalism have made him a trusted partner for over three major website updates. He takes the time to truly understand our brand, ensuring that every project reflects our vision.
They have increased our reach and organic traffic by over 339% and our first page rankings by over 600%. We would not go anywhere else—if you’re looking for a dedicated team to assist with multiple aspects of your business, Bill and Emulent are the experts to work with!
Ingrid
Marketing Manger, Agno Pharma
Client Snapshot
Agno Pharma is a mid‑market life sciences company operating in a regulated environment with complex buyer and patient journeys. The team needed a unified brand system, a faster website, and an SEO/content program aligned to clinical accuracy and compliance workflows. Our remit was to create a durable foundation that could scale across successive redesigns without resetting momentum.
| Attribute | Details |
|---|---|
| Organization | Agno Pharma |
| Footprint | National reach; multi‑therapy focus across HCP and patient audiences |
| Operating Model | Central marketing with Medical‑Legal‑Regulatory (MLR) review and SME inputs |
| Primary Channels | Organic search, educational content, email nurture, referral partnerships |
| Starting Point | Fragmented brand identity, aging site performance, inconsistent on‑page SEO, low content velocity |
| Key Constraints | Compliance approvals, scientific accuracy, claims substantiation, accessibility standards |
| Data Stack | GA4, Google Search Console, rank tracking, tag‑based events, content QA workflows |
| Engagement Goal | Build a brand‑to‑demand engine that scales across redesigns and product updates |
Business Objectives & KPIs
We aligned objectives to measurable growth while protecting compliance and brand consistency. Success was defined by durable visibility, qualified traffic, and repeatable publishing that ladders to revenue.
- Objective 1: Establish a cohesive brand system and modern website foundation across three iterations.
- Objective 2: Grow organic reach and traffic to priority therapeutic areas and resource hubs.
- Objective 3: Expand first‑page keyword coverage for core informational and transactional queries.
- Objective 4: Operationalize compliant content at scale with clear governance and QA.
Approach: Brand, Website & SEO Growth Plan
We paired foundational brand and UX work with technical SEO and a compliant content engine. Each website iteration increased speed, accessibility, and information architecture clarity while reinforcing E‑E‑A‑T across pages.
- Brand & Design System: Logo refinement, typography and color standards, component library, and usage guidelines.
- Information Architecture: Navigation and taxonomy aligned to HCP and patient intents with clear pathways to key resources.
- Technical SEO: Crawl optimization, schema (Organization, Article, FAQ), internal linking hubs, and Core Web Vitals wins.
- Editorial Engine: Briefs, SME interviews, and MLR‑ready outlines for consistent, evidence‑based content output.
- On‑Page Optimization: Search‑intent headlines, structured FAQs, citations, and author/bio frameworks to bolster credibility.
- Governance & QA: Review checklists, fact‑checking SOPs, and accessibility audits to de‑risk publishing at scale.
Program Components Strategies
- Identity & UX: Design system, componentized templates, and mobile‑first layouts to speed iteration.
- Technical SEO: Clean URL patterns, canonical rules, robots and sitemap governance, and log‑file informed fixes.
- Content Strategy: Pillar‑cluster model across therapies; long‑form guides, FAQs, glossaries, and explainers.
- E‑E‑A‑T Signals: Expert bylines, reviewer credits, citations to primary sources, and transparent editorial policy.
- Digital PR & Links: Thought leadership placements and partner citations to build authority safely.
- Analytics & Attribution: Event taxonomy, outcome dashboards, and rank‑coverage reporting by intent.
- Change Management: Roles, SLAs, and documentation to maintain velocity through each site iteration.
Outcomes & Proof
The program delivered step‑change gains in visibility and demand while strengthening the brand foundation. Results reflect cumulative impact across three redesign cycles and a sustained publishing cadence.
| Metric | Change |
|---|---|
| Organic Reach & Traffic | +339% |
| First‑Page Rankings | +600% |
- Evidence: GA4, Search Console, and rank tracking corroborate lifts in impressions, sessions, and coverage.
- Sustainability: The design system, editorial SOPs, and governance enable predictable growth with each release.
Inside the Playbook (How We Operationalized It)
We set a cadence that balanced speed with compliance and kept feedback loops tight so learnings rolled into each iteration. Documentation and QA guardrails ensured repeatable execution across teams.
- Audit & Strategy: Brand and SEO baseline, IA blueprint, content gap analysis, and compliance requirements.
- Build & Iterate: Componentized templates, performance hardening, and phased content rollouts.
- Optimize & Expand: Internal link strategy, schema coverage, and topic clusters to extend authority.
- Govern & Scale: Editorial calendar, SME pipeline, MLR checkpoints, and automated QA.
- Core Artifacts: Brand toolkit, design system library, schema and SEO checklist, editorial brief templates.
- Cadence: Weekly stand‑ups, monthly KPI reviews, and quarterly roadmap resets aligned to releases.
- Quality Gates: Accessibility checks, fact‑checking and citation review, and regression monitoring post‑launch.
Why This Worked
- Brand Clarity Drives Trust: A consistent visual and messaging system improved engagement and conversion paths.
- E‑E‑A‑T at the Core: Expert bylines, citations, and rigorous QA signaled credibility to users and search engines.
- Compounding Content: Pillar‑cluster architecture and steady publishing created durable visibility gains.
- Technical Rigor: Faster pages, clean crawl paths, and structured data amplified every content investment.
- Operational Discipline: Clear roles, SLAs, and measurement kept the program accountable to outcomes.
Net‑net: a durable growth engine that scales with the brand. Each site iteration and new asset adds momentum instead of resetting it.