Pharma Brand Revamp & Organic Growth Case Study
We led a multi‑year brand and website program—logo refresh, design system, three major site iterations, and a disciplined SEO/content engine—that produced a +339% lift in organic reach and traffic and a +600% increase in first‑page rankings.
We are incredibly grateful for Bill and his team. Their expertise has been instrumental in our growth, from designing our website and logo to optimizing our SEO, creating compelling blog content, and offering great ideas.
Bill’s responsiveness and professionalism have made him a trusted partner for over three major website updates. He takes the time to truly understand our brand, ensuring that every project reflects our vision.
They have increased our reach and organic traffic by over 339% and our first page rankings by over 600%. We would not go anywhere else—if you’re looking for a dedicated team to assist with multiple aspects of your business, Bill and Emulent are the experts to work with!
Ingrid
Marketing Manger, Agno Pharma
Client Snapshot
Agno Pharma is a mid‑market life sciences company operating in a regulated environment with complex buyer and patient journeys. The team needed a unified brand system, a faster website, and an SEO/content program aligned to clinical accuracy and compliance workflows. Our remit was to create a durable foundation that could scale across successive redesigns without resetting momentum.
| Attribute | Details |
|---|---|
| Organization | Agno Pharma |
| Footprint | National reach; multi‑therapy focus across HCP and patient audiences |
| Operating Model | Central marketing with Medical‑Legal‑Regulatory (MLR) review and SME inputs |
| Primary Channels | Organic search, educational content, email nurture, referral partnerships |
| Starting Point | Fragmented brand identity, aging site performance, inconsistent on‑page SEO, low content velocity |
| Key Constraints | Compliance approvals, scientific accuracy, claims substantiation, accessibility standards |
| Data Stack | GA4, Google Search Console, rank tracking, tag‑based events, content QA workflows |
| Engagement Goal | Build a brand‑to‑demand engine that scales across redesigns and product updates |
The Challenge
When Agno Pharma engaged our team at Emulent for what would become a multi-year partnership, we encountered challenges that extended far beyond typical SEO concerns and required a comprehensive transformation touching every aspect of their digital presence. Our initial assessment revealed that their brand identity felt fragmented across different touchpoints—website, sales materials, conference presentations, and digital advertising all conveyed slightly different messages and visual identities.
Our team identified that their website performance was declining despite increased investment in content and paid advertising. Technical issues were compounding, page load speeds were slowing, and search rankings were stagnating or declining for key terms. More concerning, we discovered that their content creation process struggled to keep pace with regulatory requirements while maintaining the scientific accuracy and thought leadership positioning necessary for credibility in competitive therapeutic areas.
As a mid-market life sciences company operating across multiple therapy areas, we recognized they needed more than incremental improvements—they required a comprehensive transformation that could scale across successive redesigns while building cumulative momentum rather than resetting progress with each iteration. Our analysis revealed that previous website redesigns had actually hurt their search performance because SEO considerations weren’t integrated into the planning process from the beginning.
We understood that the regulatory environment in pharmaceuticals created additional complexity for our work. Every piece of content required careful review for compliance with FDA guidelines, substantiation requirements, and medical accuracy standards. Content approval processes were lengthy and often resulted in significant revisions that could undermine SEO optimization.
Our team also recognized that competition in their therapeutic areas was intensifying, with larger pharmaceutical companies and emerging biotech firms investing heavily in digital marketing and thought leadership content. Agno needed to compete effectively despite resource constraints and establish clear differentiation in crowded market segments.
Our Partnership Approach
Our journey with Agno began with fundamental brand work that went well beyond visual identity to establish the strategic foundation for all subsequent marketing efforts. Our team developed logo refinement, design system development, and usage guidelines that provided consistency across all digital touchpoints, but more importantly, we established the credibility signals that both users and search engines value in regulated industries.
Our brand work wasn’t just aesthetic—it was strategic. We developed messaging frameworks that could communicate complex scientific concepts clearly while maintaining regulatory compliance. This messaging architecture became the foundation for all content development, ensuring consistency across website copy, thought leadership articles, case studies, and sales materials.
We structured our partnership as a multi-year engagement that could evolve with Agno’s business needs and market conditions. Rather than treating each website redesign as a separate project, our team developed a long-term strategy that would build equity and momentum across multiple iterations. This approach was crucial for avoiding the ranking volatility and lost momentum that typically accompanies major website changes.
Our team established stakeholder alignment early with clear roles, responsibilities, and approval processes that could accommodate regulatory requirements while maintaining project momentum. We implemented regular communication protocols that ensured compliance, marketing, and technical teams stayed coordinated throughout our transformation process.
The Solution We Implemented
Simultaneously with brand development, our team tackled information architecture challenges by reorganizing content around how healthcare professionals, patients, and business partners actually search and make decisions. This user-centric approach meant creating clear pathways to key resources while ensuring compliance workflows could operate efficiently within the new structure.
Our new architecture recognized that different stakeholders had different information needs and research patterns. Healthcare professionals needed rapid access to clinical data and prescribing information. Patients and caregivers needed educational content that was medically accurate but accessible. Business partners needed capability information and partnership details. Our site structure accommodated these different user journeys while maintaining logical organization for search engines.
Our technical SEO foundation included comprehensive schema markup that helped search engines understand the relationships between therapeutic areas, products, clinical data, and educational content. We developed internal linking strategies to guide users through logical information pathways while distributing page authority effectively throughout the site.
Our team implemented performance optimizations to ensure that technical excellence would support rather than constrain content investments. Core Web Vitals optimization, image compression, and server response improvements created a foundation that could support increased content volume and traffic without degradation.
Perhaps most importantly, we established an editorial engine capable of producing compliant, evidence-based content at scale. This involved developing content templates, review workflows, and approval processes that could generate thought leadership content while meeting regulatory requirements. Our editorial process included medical review, legal compliance checking, and SEO optimization as integrated steps rather than sequential afterthoughts.
Our approach wasn’t a quick fix—it was a multi-year program that spanned three major website iterations, each building upon the previous foundation to create compounding gains rather than starting from scratch. We evolved the content strategy from reactive publishing to proactive thought leadership, with expert bylines, rigorous citations, and transparent editorial policies that reinforced E-E-A-T signals valued by search engines.
Our content planning aligned with business objectives and market opportunities. We identified key therapeutic areas where Agno could establish thought leadership and developed content calendars that addressed relevant topics systematically rather than opportunistically.
The Results We Delivered
Our transformation delivered remarkable results that exceeded expectations and validated our comprehensive approach: organic reach and traffic increased by 339%, representing not just more visitors but more qualified prospects actively researching their therapeutic areas. First-page rankings surged by 600%, establishing Agno as a visible authority for key terms related to their specialties.
These weren’t temporary spikes driven by one-time optimization efforts—they represented sustainable growth supported by operational excellence and brand consistency that our team had established. Month-over-month improvements continued throughout our engagement as content investments compounded and technical optimizations accumulated.
Our work delivered significant lead quality improvements. Healthcare professionals engaging with their content were more qualified and further along in their evaluation process. Business development conversations became more productive because prospects were better educated about Agno’s capabilities and differentiators before initial meetings.
The brand consistency improvements we implemented had measurable impact beyond SEO. Sales teams reported that prospects recognized Agno’s materials and messaging across different touchpoints, creating stronger brand recall and credibility. Conference presentations and digital advertising benefited from the cohesive visual and messaging framework our team established during the brand development phase.
The Long-Term Impact We Created
Today, Agno Pharma has a marketing engine that scales with their business growth and market expansion—exactly what we designed to achieve. Each new piece of content, each website update, and each brand touchpoint adds momentum rather than creating confusion, delivering the long-term success needed for competitive healthcare markets.
The operational improvements we implemented proved as valuable as the performance gains. Content production processes that once took months now operate efficiently within established review cycles. Website updates that previously risked ranking losses now proceed confidently with our proven frameworks and technical safeguards.
Our measurement framework provides clear visibility into which content topics, formats, and distribution strategies generate the highest-quality engagement and business outcomes. This intelligence informs strategic decisions about resource allocation and market focus, making our SEO program a valuable business intelligence tool beyond its direct marketing benefits.
Our transformation established Agno as a recognized thought leader in their therapeutic areas, with speaking opportunities, partnership inquiries, and media attention that extends their reach beyond digital channels. This thought leadership positioning creates sustainable competitive advantages that are difficult for competitors to replicate quickly.