Web Design Firm & Designer Comparison

So, you are thinking about creating a new website for your business and don’t know where to start. You go to Google and search for a website design company or freelancer and find thousands of companies, designers, and developers who say they do website design and website optimization.

So where do you start, and how do you choose the best web design company to complete your project? To help, we’ve done some of the leg work for you.

The comparison chart below includes information that our team has gathered, such as what skill sets each type of website design company or freelance designer usually has, whether the content strategy and SEO are included with your redesigned website, what’s included in the project scope, how long the project will take to complete, the average cost for a website, etc.

Design Company/Freelancer Types Included In The Data

  • Online Website Builders and Software (Example: Squarespace
  • Monthly Subscriptions (Example: Web.com)
  • Boutique Web Design Agency
  • Mid-Size Web Design Agency
  • Large Digital Agency
  • Website Development Firm
  • Freelance Web Designer
  • Freelance Web Developer

The Results

*on small screens scroll right to see more comparisons.

Website Software Subscription Websites Boutique Agency Mid-Size Agency Large Agency Development Firm Freelance Designer Freelance Developer Emulent
What’s Included
Design Basic Templates Yes Yes Yes Yes No Yes No Yes
Development Basic Code Yes Yes Yes Yes Yes Maybe Yes Yes
Information Architecture No No Maybe Yes Yes No No No Yes
Content Strategy No No Maybe Maybe Yes No No No Yes
SEO Included / Priority No No No Maybe Maybe No No No Yes
Transition / Relaunch Plan No No No No Maybe No No No Yes
Google Analytics Setup No Maybe Yes Yes Yes Yes No No Yes
Website Management Offered No Yes Yes Yes Yes Yes Design Development Yes
Content Creation No No No No Maybe No No No Maybe
Team’s Skillset
Design Your Skills Yes Yes Yes Yes No Yes No Yes
Development Your Skills Yes Yes Yes Yes Yes Maybe Yes Yes
Information Architecture Your Skills No Maybe Yes Yes No No No Yes
Content Strategy Your Skills No Maybe Maybe Yes No No No Yes
SEO Your Skills No Maybe Maybe Maybe No No No Yes
Relaunch Planning Your Skills No Maybe Maybe Maybe No No No Yes
Content Creation Your Skills No Maybe Maybe Yes No No No Yes
Additional Info
Project Pricing Type NA Subscription Hourly Hourly/Project Hourly Hourly/Project Hourly Hourly Project
Completion Time Your Skills 1-2 Months 3-6 Months 3-6 Months 6-8 Months 1-3 Months 1-3 Months 1-3 Months 1-3 Months
Understand Holistic Marketing Your Skills No Maybe Maybe Yes No No No Yes
Will They Need To Outsource Probably Yes Maybe Maybe No Yes Yes Yes No
Average Price NA $99+ / month $12,000 – $30,000 $25,000 – $75,000 $100,000+ $18,000 – $25,000 $4,500+ $7,000 – $12,000 $7,000 – $25,000
Holistic Website Quality Your Skills Poor Good Good – Great Great Poor – Average  Average Poor Good – Great