Why We Don’t Use a SEO Backlink Service & Neither Should You

An SEO backlink service is offered by some companies or individuals claiming to help website owners improve their search engine rankings by providing them with backlinks from other websites. Backlinks are links from one website to another and are an important ranking factor for search engines like Google.

SEO backlink services typically offer to create or purchase backlinks on behalf of their clients, often using tactics that are not always considered ethical or in line with search engine guidelines. For example, they may offer guest posts, post links on low-quality websites, engage in link exchanges, use blog networks, or use other SEO tactics to manipulate search engine rankings.

However, it is essential to note that these tactics are generally ineffective in the long term and can harm a website’s search engine rankings. As a result, search engines like Google constantly update their algorithms to penalize websites that engage in manipulative or spammy link-building practices.

Reasons We Don’t Use Link Building Services and Neither Should You

Using an SEO backlink service to boost your website’s search engine rankings can harm your website in the long run. Here are some reasons why you should avoid using such services:

  • Low-Quality Backlinks: Many SEO backlink services provide low-quality backlinks from spammy websites or link farms, which can hurt your website’s reputation with search engines.
  • Violation of Search Engine Guidelines: Search engines like Google have strict guidelines regarding link schemes. A backlink service that violates these guidelines can result in penalties or even a complete ban of your website from the search engine results pages.
  • Temporary Results: While using a backlink service may temporarily boost your website’s rankings, these results are often short-lived and can quickly fade away. Additionally, any benefits from using such services will likely be outweighed by the potential long-term damage to your website’s reputation.
  • Wasted Money: Many SEO backlink services charge high fees for their services. The money spent on these services may be better invested in other aspects of your website’s optimization, such as content creation or improving user experience.
  • Negative Brand Impact: Brand building is an essential aspect of SEO. If you use a backlink service, be hyper-vigilant of how your brand is represented on other websites and what websites mention your brand.

The Best Way to Build Quality Links

Instead of relying on SEO backlink services, website owners are better off creating high-quality content that naturally attracts backlinks from other reputable websites in their industry or niche. This can include tactics like guest blogging, creating shareable content, and engaging with their audience on social media platforms.

We find that the higher the content quality, the less marketing needs to be done to earn links from highly authoritative websites. Conversely, if you create low-value content, it will take more time and energy to “sell people” on the reason to link to it. – Bill, Founder of Emulent

If you Insist On Using A Backlink Service, Here Are Some Things To Review

As noted above, using an SEO backlink service is not recommended, as using such services can harm your website’s search engine rankings and reputation. Instead, it is better to focus on creating high-quality content and building natural backlinks through ethical and sustainable SEO practices.

However, if you still want to choose an SEO backlink service, here are a few factors to consider:

  • Reputation: Research to find out if the service provider has a good reputation in the industry. Look for reviews and testimonials from previous clients to see if they have been satisfied with the service.
  • Quality of Backlinks: Check the quality of the service provider’s backlinks. Avoid services that promise to provide large numbers of low-quality backlinks from spammy websites.
  • Pricing: Consider the pricing of the service and make sure that it is reasonable and in line with industry standards. Be wary of services that offer extremely low prices, as they may be using spammy or unethical tactics.
  • Transparency: Look for a transparent service provider about their methods and tactics. Avoid services that refuse to disclose their methods or are unclear about the types of backlinks they provide.
  • Their Process: Besides their link acquisition strategy, Their process should include creating valuable content for your website to utilize in their outreach. Ask for writing samples and websites they have acquired links from.
  • Conduct Link Research: Ask for websites in the same industry as yours that they have worked with, and use a tool such as Ahrefs, Moz, or SEMrush to review their backlinks.

If you plan on using a link-building service, I would strongly recommend auditing your backlinks monthly to ensure your link builders are not just reporting on the “good links” they are aquiring. – Bill, Emulent Founder


Overall, it is best to avoid using SEO backlink services and focus on building high-quality, relevant backlinks through natural means such as creating valuable content, guest posting on reputable websites, or engaging in social media marketing. By building a solid brand and creating valuable content, website owners can attract natural backlinks that can help improve their search engine rankings over time.

Contact our team if you’d like to invest in creating content to earn links and build your brand.