Google’s Venice update is a big one and continues the company’s trend toward local-based search results. Unfortunately, this is bad news for more prominent brands that have relied on their international appeal to rank well in Google. In this post, we’ll explain how the Venice update works and what you should do about it.
Launch Date: February 27, 2012
What Google’s Venice Update Impacted
It’s no secret that Google is a global company. They want to be seen as the best search engine for every country in the world, and they’re working hard to make that happen. But what about local?
Google wants to deliver the best possible results for each user and their unique needs, whether those are specific to their home city or their broader region of interest—or both!
The significant change with this update is that it prioritizes local results on mobile searches.
This means that when you perform a local search on Google (for example, “restaurants near me”), you should expect different results than when you complete a global tracking (like “chicken recipes”).
How to Fix Your Website If Google’s Venice Update Impacted You
Google Venice is just one of many updates that Google has made over the years.
You should continue focusing on creating great local content that meets your users’ needs — that’s what Google wants too!
If you need help with your local SEO, feel free to reach out.
Additional Google Update Resources
Google’s Pirate Update Explained And Recovery From DMCA Violations
Google’s Venice Update Explained
Google’s BERT Update Explained and Recovery Strategies
Google’s Exact Match Domain Update Explained
Google’s Fred Update Explained and Recovery Methods
Google’s Helpful Content Update Explained and Recovery Strategies
Google’s Hummingbird Update Explained and SEO Strategies
Google’s Mobile Update Explained and How To Fix Your Website
Google’s Panda Update Explained and Recovery Strategies
Google’s Payday Loan Update Explained and Recovery Strategies
Google’s Penguin Update Explained and Recovery Strategies
Google’s Pigeon Update Explained and Local SEO Strategies
Google’s Possum Update Explained & Local SEO
Google’s Product Reviews Update and Fixing Your Website
Google’s RankBrain Update Explained and Recovery Strategies
Google’s Top Heavy Update Explained and Recovery Strategies
Google’s Page Experience Update and How To Fix Your Website